Brand Tone

professional, trustworthy, and caring

Brand Values

• •Quality and Authenticity
• •Customer Care
• •Health and Wellness
• •Accessibility

Best Practices

• •Maintain a Professional and Informative Tone: Avoid overly casual language. Focus on providing valuable information about the products and their benefits in a clear and concise manner.
• •Emphasize Trust and Authenticity: Consistently mention the guarantee of 100% original products and the security of transactions to build and maintain customer confidence.
• •Focus on Solutions and Benefits: Instead of just listing product features, explain how the products can solve a customer's problem or improve their well-being.
• •Use High-Quality Visuals: Complement the professional copy with clean, high-resolution images of the products and their results to create a cohesive and appealing brand aesthetic.
• •Engage with the Audience: Foster a sense of community by asking questions, offering advice, and responding to comments in a helpful and professional manner across all social media platforms.

Social Perception

The social perception of Adam & Eve– adamevepara is that of a specialized online retailer for dermo-cosmetics and personal care items. Customers likely see the brand as a convenient and reliable source for well-known brands like Bioderma and Vichy. The brand's focus on originality and secure transactions helps build trust with its audience. The consistent branding across its various social media platforms reinforces its identity as a professional parapharmacy.

Copy Examples

• •Unlock your skin's natural radiance. Our new serum, formulated with [key ingredient], is designed to nourish and revitalize. Discover the science of beautiful skin. #SkincareScience #HealthyGlow
• •Summer is here! Protect your skin from the sun's rays with our curated selection of SPF products. Shop now and enjoy 20% off all suncare. #SummerSkin #SunProtection
• •Authenticity you can trust. At Adam & Eve– adamevepara, we guarantee 100% original products for your peace of mind. Your beauty and wellness journey starts here. #OriginalProducts #TrustedBeauty
• •What's your biggest skincare challenge? Share with us in the comments below! Our experts are here to help you find the perfect solution. #SkincareCommunity #BeautyAdvice
• •Gentle care for your little one. Our new baby lotion is hypoallergenic and pediatrician-tested to soothe and protect delicate skin. Because your baby deserves the best. #BabyCare #GentleProtection