Brand Tone

Empathetic & Inclusive, Sophisticated & Elegant, Passionate & Authentic, Poetic & Sensible, Professional & Experienced

Brand Values

• •Inclusivity & Body Positivity
• •Quality & Craftsmanship
• •Timelessness
• •Sustainability & Fairness
• •Customer Focus & Personalization
• •Simplicity, Sensuality, Sensibility

Best Practices

• •Embrace Empathetic Language: Always use inclusive, positive, and empowering language. Avoid terms that could be perceived as negative or exclusionary regarding body size. Focus on celebrating curves and individual greatness.
• •Highlight Quality and Craftsmanship: Consistently incorporate words that convey the premium nature of the materials, the skill involved in the creation (e.g., "handcrafted," "atelier," "precise tailoring"), and the longevity of the garments.
• •Weave in the "Sensual, Sensible, Simple" Philosophy: Subtly or directly, let these core descriptive words guide the tone. Copy should reflect elegance that is also practical and feels good to wear.
• •Maintain an Air of Sophistication: While being inclusive and empathetic, the tone should remain sophisticated and aligned with a luxury brand. This means well-crafted sentences, a slightly more formal yet warm voice, and a focus on timeless style over fleeting trends.
• •Be Authentic and Passionate: Let the genuine passion for design, inclusivity, and sustainability shine through. Share the "why" behind the brand, connecting with customers on a values-based level.

Social Perception

Pioneering & Respected, High-Quality & Trustworthy, Empowering, Artistic & Creative, Dedicated & Hardworking

Copy Examples

• •Headline: Beyond Size. Beyond Trends. Pure Elegance. Body: At ADAM BRODY Zurich, we believe true style is immeasurable. Discover our collection of premium, handcrafted fashion designed to celebrate your form with timeless sophistication. Because greatness is your size. Call to Action: Explore the Collection.
• •Headline: Sensual. Sensible. Simple. Uniquely You. Body: Experience the art of dressing with ADAM BRODY Zurich. Our designs, born from a passion for quality and a poetic vision, are tailored in our Zurich atelier to embrace and enliven your curves. Call to Action: Find Your Perfect Fit.
• •Headline: Crafted with Conscience, Designed for Confidence. Body: For nearly two decades, ADAM BRODY Zurich has pioneered luxurious plus-size fashion with a commitment to sustainable practices and exceptional craftsmanship. Wear a piece that reflects your values and your innate style. Call to Action: Learn Our Story.
• •Headline: The Perfect Fit is a Feeling. Body: It’s more than just clothing; it's the harmony of exquisite fabric, meticulous tailoring, and a design that understands you. Rediscover the joy of a wardrobe where feeling beautiful knows no size. Call to Action: Visit Our Zurich Atelier.
• •Headline: Timeless Pieces for Your Life’s Most Memorable Moments. Body: From everyday elegance to special occasions, ADAM BRODY Zurich offers fashion with soul and understanding. Each garment is a testament to quality that endures, designed to make you feel your absolute best. Call to Action: Shop New Arrivals.