Brand Tone

sophisticated, empowering, and personal

Brand Values

• •Inclusivity & Body Positivity
• •Quality & Craftsmanship
• •Timelessness & Durability
• •Sustainability & Fairness
• •Personal Connection & Empowerment

Best Practices

• •Emphasize Empowerment: Consistently use language that uplifts and instills confidence in the customer, reinforcing the "style has no size" philosophy.
• •Highlight Quality and Craftsmanship: Detail the luxurious fabrics, meticulous tailoring, and European production to underscore the brand's commitment to excellence.
• •Maintain a Sophisticated yet Approachable Voice: Combine elegant and slightly poetic language with a warm, personal, and understanding tone, especially in direct customer interactions.
• •Showcase Timelessness and Sustainability: Focus on the longevity and versatility of the garments, appealing to a conscious consumer who values enduring style over fleeting trends and ethical production.
• •Be Authentic and Personal: Share the brand's story and the designer's passion. Connect with customers on an emotional level by emphasizing how the clothes are designed to make them feel.

Social Perception

Customers and the public generally perceive Adam Brody Zürich positively, praising the unique, stylish, and comfortable clothing. The brand is seen as a go-to for high-quality, elegant outfits, particularly for special occasions or professional wear, and for those seeking well-fitting plus-size clothing.

Copy Examples

• •Elegance knows no size. Discover timeless pieces designed to celebrate your unique brilliance. #AdamBrodyZurich #StyleHasNoSize
• •Crafted with soul, designed for you. Experience the art of dressing well with our latest collection. Sensual. Sensible. Simple. #ZurichFashion #LuxuryForAll
• •Beyond trends, beyond measure. Invest in pieces that empower and endure. Adam Brody Zürich – where quality meets inclusivity. #SustainableStyle #MadeInEurope
• •Feel the difference a perfect fit makes. Our Zurich atelier is dedicated to creating garments that embrace your curves and elevate your confidence. #PlusSizeLuxury #BodyPositivity
• •More than just clothing, it's a feeling. Unveil your most confident self with Adam Brody Zürich. #FashionWithSoul #EmpoweringWomen