Brand Tone

Authentic & Relatable, Positive & Inspiring, Family-Oriented, Friendly & Engaging, Entrepreneurial & Hard-Working

Brand Values

• •Family
• •Resilience
• •Authenticity
• •Health & Wellness
• •Positivity
• •Empowerment
• •Gratitude

Best Practices

• •Speak from the Heart (Authenticity): Write as Adamari would speak – openly, honestly, and with genuine emotion. Share personal anecdotes when appropriate to build connection.
• •Embrace Positivity & Resilience: Even when discussing challenges, frame the narrative with hope and strength. Focus on lessons learned and the power of overcoming.
• •Center Family Values: Weave in the importance of family, love, and togetherness in product descriptions and social media posts, reflecting a core aspect of Adamari's brand.
• •Engage with Warmth & Inclusivity: Use a friendly, approachable, and inclusive language. Encourage interaction by asking questions and responding to comments in a personal way.
• •Maintain an Uplifting & Inspirational Voice: Aim to inspire and motivate the audience, whether it's through sharing her journey, promoting wellness, or celebrating everyday joys. Ensure the copy leaves the reader feeling positive.

Social Perception

Beloved & Trusted Figure, Resilient Survivor, Relatable Mother & Woman, Successful Entrepreneur, Influencer, Occasionally Controversial

Copy Examples

• •Carry a little piece of love close to your heart. Our 'Abrazo de Corazón' necklace is more than just jewelry; it’s a reminder of the endless love that connects us. ✨ #AxAByAdamari #HechoConAmor
• •Every day holds a touch of magic. ✨ Start your journey of thankfulness with our new Gratitude Journal. What are you grateful for today? Share a thought below! 👇 #GraciasVida #AdamariLopez #PositiveVibes
• •Sunday snuggles and silly faces with my Alaïa! 🥰 These are the moments that fill my heart. Wishing everyone a week filled with joy and family. #MomLife #Blessed #AdamariAndAlaïa
• •Remember to take a moment for YOU today. Whether it's a quiet walk, a healthy meal, or just a deep breath – your wellbeing matters. Sending you all positive energy! 💪💖 #BeWell #SelfCareJourney #AdamariInspira
• •Cooking up memories, one recipe at a time! 🍳💕 Our matching aprons are perfect for those special kitchen moments with your mini-chef. Get yours at adamarilopez.net! #FamiliaEnLaCocina #AxAHome