Brand Tone

Supportive & Reassuring, Problem/Solution Oriented, Performance-Focused, Trustworthy & Credible, Direct & Informative

Brand Values

• •Protection & Prevention: Core value is to protect users from the pain and discomfort of chafing and blisters.
• •Quality & Reliability: Emphasis on strong adhesion, water/sweat resistance, and long-lasting performance.
• •User Well-being & Comfort: Aims to enhance the user's ability to engage in activities without irritation.
• •Performance Enablement: Helping athletes and active individuals perform at their best without being hindered by skin irritation.
• •Innovation/Specialization: Focus on a specific solution (anti-chafe) developed with expert input.

Best Practices

• •Focus on the User's Goal: Always frame the copy around how Tiger Tape™ helps the user achieve their activity goals (e.g., run a marathon, break in new shoes comfortably, enjoy a hike) without the setback of chafing or blisters.
• •Emphasize Gentle Strength: Highlight that while the tape is strong, durable, and resilient (sweat/water-resistant), it's also designed to be kind to the skin (hypoallergenic, latex-free, breathable).
• •Use Empowering Language: Words like "unleash," "conquer," "protect," "perform," and "freedom" can reinforce the enabling aspect of the product.
• •Maintain Credibility: Continue to subtly reference development with professionals or trust by athletes where appropriate, without overstating. Back up claims with product features.
• •Keep it Clear and Concise: The product solves a straightforward problem. The copy should be easy to understand, direct, and avoid jargon where possible, ensuring the benefits are immediately apparent.

Social Perception

Effective Solution, Good Quality for Sports, Trustworthy for Athletes

Copy Examples

• •Headline: Unleash Your Stride. Not Your Chafe. Tiger Tape™: Go a la distancia, sin irritación. Body: Tired of painful rubbing slowing you down? Our original anti-chafe tape provides a breathable, sweat-resistant barrier, so you can focus on your performance, not the burn.
• •Social Media Post (Image: Athlete smiling, applying tape): New shoes? Big race? Everyday comfort? Tiger Tape™ is your invisible shield against chafing and blisters. Latex-free, hypoallergenic, and tough enough for any challenge. #TigerTape #AntiChafe #BlisterFree #MoveFreely
• •Product Description Snippet: Engineered for athletes, perfect for everyone. Tiger Tape™ delivers long-lasting, flexible protection where you need it most. Developed with sports doctors, it stays put, so you can keep moving. Feel the difference.
• •Email Subject Line: Don't Let Chafing Dictate Your Day - Discover Tiger Tape™ Body Teaser: Stop suffering in silence! Tiger Tape™ offers the ultimate sweat-proof, water-resistant solution to keep your skin smooth and comfortable, no matter the activity.
• •Website Banner: The Original Anti-Chafe Solution: Tiger Tape™. Trusted by athletes. Designed for you. Prevent blisters and irritation. Shop Now.