Brand Tone

Approachable and Friendly, Informative and Health-Conscious, Playful and Engaging, Passionate and Knowledgeable

Brand Values

• •Quality and Purity
• •Health and Wellness
• •Tradition and Expertise
• •Innovation and Variety
• •Customer Focus
• •Ethical and Conscious Practices

Best Practices

• •Embrace a Warm and Welcoming Voice: Use inclusive language that makes everyone feel like part of the TE-A-ME tea-loving community. Avoid overly technical jargon.
• •Highlight Natural Goodness and Benefits: Consistently weave in the natural aspects of the ingredients and the positive effects of drinking their teas, whether it's for energy, calm, or overall well-being.
• •Inject Personality and Playfulness: Don't be afraid to use light humor or creative descriptions that make the brand memorable and relatable. Think "flavorpalooza" or "music for your palate."
• •Educate and Inspire: Share interesting facts about tea, brewing tips, or the origin of blends to engage customers and position TE-A-ME as a knowledgeable guide in the world of tea.
• •Maintain a Focus on Quality and Heritage: Subtly remind customers of the expertise and care that goes into each cup, drawing from the rich history of Madhu Jayanti International.

Social Perception

Positive Customer Reviews, Seen as a Health-Oriented Brand, Recognized for Variety, Memorable Marketing, Associated with Quality and Freshness

Copy Examples

• •Start your day the TE-A-ME way! Our vibrant Berry Burst infusion is packed with natural goodness to awaken your senses and put a smile on your face. Sip, smile, and conquer!
• •Feeling a bit foggy? Our Focus Fuel Green Tea, with its ancient wisdom and a modern twist, might just be the brain hug you need. Brew a cup and let those brilliant ideas flow!
• •From the lush valleys of Assam to your cup, every TE-A-ME tea is a journey of passion. We handpick the finest leaves because we believe you deserve nothing less than a perfect sip, every time.
• •Unwind and let the day melt away with our soothing Chamomile Calm. Crafted with 100% natural chamomile flowers, it's your gentle invitation to tranquility. Sweet dreams are made of tea!
• •Sometimes, a cup of tea can make a world of difference. Our Pure Green Tea is all about clarity and a fresh perspective. Brew it bold, sip it smart.