Brand Tone

Practical & Functional, Enthusiastic & Lifestyle-Oriented, Customer-centric

Brand Values

• •Pragmatism
• •Quality
• •Originality
• •Design (Minimalist & Bold)
• •Customer Satisfaction
• •Convenience
• •Hydration/Well-being
• •Eco-consciousness (potential)

Best Practices

• •Develop a Brand Voice Chart: Document the core values, personality traits (e.g., practical, innovative, friendly), 'words we use,' and 'words we avoid.' This serves as a reference for anyone creating content.
• •Focus on clear benefits.
• •Adapt the *style* for the platform, but keep the *tone* consistent.
• •Listen and Adapt (Slightly): While consistency is key, pay attention to how customers talk about the product and the category.
• •Ensure all marketing and communications highlight the space-saving, travel-friendly, and hydration-tracking features.

Social Perception

FoldBottle.ch aims to be perceived as a provider of practical, high-quality, and innovative hydration solutions, particularly for travel and active lifestyles. The brand seeks to foster a positive image by emphasizing customer satisfaction and convenience, with a growing presence in the reusable and eco-friendly water bottle market.

Copy Examples

• •DESIGNED for EASY TRAVEL
• •The satisfaction of our customers is our top priority.
• •We develop simple, useful solutions for common needs.
• •Offering the best product at a favorable price.
• •Time markings for hydration tracking.