Brand Tone

Elegant and Sophisticated, Passionate and Performance-Oriented, Modern and Fashion-Forward, Approachable Luxury, Confident and Empowering

Brand Values

• •Passion for Equestrianism
• •Elegance and Style
• •Quality and Innovation
• •Functionality and Comfort
• •Modernity
• •Sustainability and Eco-responsibility
• •Humility, Shared Experiences, and Sensitivity
• •Benevolence and Ethics

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key adjectives that describe the brand's personality (e.g., "Elegant," "Passionate," "Innovative," "Approachable") and provide "do's and don'ts" for language and style.
• •Understand Your Audience Deeply: Tailor language and references to resonate with the equestrian community and those who appreciate sophisticated, functional fashion.
• •Prioritize "Elegant Performance": Ensure copy consistently highlights the dual strengths of the brand – its stylish aesthetic and its high-performance, technical qualities.
• •Incorporate Storytelling: Share the brand's origin, the founder's passion, and the stories of riders who wear Dada Sport to build an emotional connection.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the brand's visual identity (photography, website design) for a cohesive and premium brand experience.

Social Perception

High-Quality and Premium, Stylish and Fashionable, Comfortable and Functional, Innovative, Aspiring and Respected, European Excellence

Copy Examples

• •Elegance in Motion. Performance by Design. Discover Dada Sport – where passion for the ride meets timeless style.
• •From the stable to the street, effortlessly. Our latest collection redefines equestrian wear, blending technical innovation with modern sophistication. Ride with confidence, live with grace.
• •Crafted for the discerning rider. Experience the Dada Sport difference: premium European fabrics, impeccable tailoring, and an unwavering commitment to your comfort and style. #DadaSport
• •More than just apparel, it's a statement. Embrace the spirit of equestrianism with Dada Sport – thoughtfully designed for those who demand both beauty and functionality. #RideDada
• •Feel the freedom. Ride with passion. Our innovative designs and breathable, technical materials empower you to perform at your best, while looking your finest. Your journey, your style, our dedication.