Brand Tone

Passionate, Energetic & Driving, Modern & Forward-Thinking, Supportive & Nurturing, Ambitious & Confident

Brand Values

• •Quality Trance Music
• •Community
• •Innovation & Creativity
• •Integrity
• •Artist Development
• •Passion for Trance

Best Practices

• •Immerse in the Music: Regularly listen to One Forty releases. Let the energy, drive, and emotion of the 140 BPM trance sound infuse your vocabulary and sentence structure.
• •Speak to the Trance Community: Use language and hashtags that resonate with trance fans and artists (e.g., "uplifting," "euphoric," "peak time," #TranceFamily, #TranceNation). Show you're an insider.
• •Emphasize Energy and Passion: Use strong verbs and evocative adjectives that convey excitement, power, and a deep love for the genre (e.g., "ignite," "unleash," "soar," "relentless," "breathtaking").
• •Highlight Artist Growth and Support: When promoting new artists, focus on their potential, unique sound, and the label's role in nurturing their talent. Frame it as a collaborative journey.
• •Maintain a Confident yet Inclusive Voice: Be proud of the label's achievements and quality, but also be welcoming and encouraging to new artists and fans, reinforcing the community aspect of the brand.

Social Perception

Respected Trance Label, Source of High-Energy Uplifting Trance, Platform for New Talent, Associated with Metta & Glyde

Copy Examples

• •Website Banner for New Release: "FEEL THE RUSH. The latest 140BPM anthem from [Artist Name] is HERE. Unleash the energy. Listen Now. #OneFortyMusic #TranceEnergy"
• •Social Media Post (Artist Spotlight): "Meet [Artist Name] – the new sound wave on One Forty Rise! We're stoked to back fresh talent pushing the boundaries of trance. Dive into their debut track and feel the future of 140. Link in bio! #TranceFamily #NewMusic #FutureOfTrance"
• •Product Description (Merchandise): "Wear the energy. Our exclusive One Forty Music tee isn't just fabric; it's a statement. Crafted for the dedicated fan, feel the pulse of 140 wherever you go. Limited stock – grab yours. #TranceCulture #MusicMerch"
• •Email Subject Line (Newsletter): "⚡️ Your Weekly Dose of 140BPM Power + Fresh Drops!"
• •Demo Submission Page Encouragement: "Got that 140BPM fire? One Forty Music is YOUR platform. We're passionate about discovering the next wave of trance talent. Send us your best – let's make waves together! #TranceProducers #DemoDrop #OneFortyRise"