Brand Tone

Aspirational & Trendy, Youthful & Energetic, Direct & Promotional, Visually Driven, Approachable

Brand Values

• •Fashion-Forwardness
• •Affordability/Accessibility
• •Self-Expression & Confidence
• •Variety & Choice
• •Online Convenience

Best Practices

• •Know Your Audience: Keep the language, references, and style aligned with a young, fashion-conscious demographic (e.g., use relevant emojis, contemporary slang sparingly and appropriately, focus on visual appeal in accompanying media).
• •Emphasize Trends & Newness: Consistently highlight what's new, current, and fashionable. Use words like 'latest,' 'trending,' 'new arrivals,' 'just dropped.'
• •Be Visually Evocative: Even in text, try to paint a picture. Use descriptive words that appeal to the senses and lifestyle aspirations of the target audience (e.g., 'sun-drenched days,' 'city nights,' 'effortlessly cool').
• •Clear Calls to Action: Ensure every piece of promotional copy has a clear and direct call to action (e.g., 'Shop Now,' 'Discover More,' 'Get Yours,' 'Explore the Collection'). Make it easy for them to take the next step.
• •Maintain an Energetic & Positive Vibe: The overall tone should be upbeat, enthusiastic, and positive. Avoid overly complex or formal language. Keep sentences relatively short and engaging. Reflect the excitement of fashion and new styles.

Social Perception

Source for Trendy Pieces, Visually Appealing, Responsive (to a degree), Typical E-commerce Experience

Copy Examples

• •Instagram Post (New Dress Collection): 'Stop scrolling ✨ Your dream summer dress just dropped! ☀️ From flowy maxis to cute minis, our new collection is pure sunshine. Tap to shop your new fave! #Urbanfeelo #NewCollection #SummerDress #OOTD'
• •Facebook Ad (General Sale): '🔥 HOT SALE ALERT! 🔥 Don't miss out on [X]% off sitewide! Refresh your wardrobe with the latest looks for less. What are you waiting for? 😉 Shop Urbanfeelo now! 👉 [Link]'
• •Website Banner (New Arrivals): 'JUST LANDED 🚀 Fresh styles are here! Be the first to rock the trends. Explore New Arrivals at Urbanfeelo.'
• •Email Subject Line (Targeted Promotion): 'Hey Fashionista! 👋 Your Next Favorite Outfit is Waiting...'
• •Product Description Snippet (for a two-piece set): 'Level up your look with our 'City Girl' Two-Piece Set! 🏙️ Effortlessly chic and totally on-trend, this set is perfect for brunch with the besties or a stylish day out. Mix, match, and make it yours! #UrbanfeeloStyle #TwoPieceSet #TrendyLook'