Brand Tone

Innovative, Quality-Focused, Environmentally Conscious, User-Centric, and Approachable

Brand Values

• •Innovation
• •Quality and Durability
• •Design and Aesthetics
• •Environmental Responsibility
• •Customer Satisfaction and Trust
• •Hygiene and Health
• •Heritage and Experience

Best Practices

• •Prioritize Key Value Propositions: Consistently weave in messages about innovation, quality, design, sustainability, and user comfort into all communications, tailoring the emphasis based on the product or message.
• •Use a Consistent Lexicon: Identify a set of preferred words and phrases that align with the brand's personality (e.g., 'innovative,' 'aesthetic,' 'sustainable,' 'comfort,' 'hygiene,' 'quality') and encourage their use, while also defining terms to avoid.
• •Adapt Tone to Platform, Not Core Identity: While the tone might be slightly more formal on LinkedIn or in press releases versus playful on TikTok, the underlying values and brand personality should remain consistent.
• •Incorporate Customer Testimonials: Use quotes and stories from satisfied customers to build trust and showcase the positive impact of Creavit products.
• •Highlight Awards and Certifications: Mention any awards or certifications that validate the brand's commitment to design, quality, and sustainability.

Social Perception

Perceived as a quality Turkish brand with global reach, recognized for innovative and modern designs, and increasingly associated with eco-friendliness.

Copy Examples

• •Explore our latest collection and make a conscious choice for style and sustainability.
• •Your comfort is our legacy.
• •Find the perfect expression of your style and transform your bathroom into a statement.
• •Upgrade to a Creavit bathroom and feel the innovation.
• •Creavit: Designing innovative and aesthetic bathroom solutions for a sustainable future.