Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative (yet Accessible), Community-Oriented & Friendly, Professional & Trustworthy, Modern & Engaging (especially on Instagram/TikTok)

Brand Values

• •Passion for Equestrianism
• •Quality Products
• •Customer Satisfaction
• •Community
• •Comprehensive Care

Best Practices

• •Always Lead with Passion: Whether it's a product description or a social media update, let the genuine love for horses and the equestrian sport shine through. Use enthusiastic and positive language.
• •Speak Their Language (Know Your Rider): Use terminology familiar to equestrians but ensure it's accessible enough not to alienate newcomers. Understand their needs, challenges, and aspirations.
• •Balance Expertise with Friendliness: Provide informative and authoritative content about products and horse care, but deliver it in an approachable, friendly, and supportive manner. Avoid overly technical jargon unless clearly explained.
• •Foster Community and Engagement: Actively ask questions, encourage sharing of experiences (user-generated content), and respond to comments to build a sense of belonging. Make your audience feel like part of the Tici Horse Shop family.
• •Adapt to the Platform, Maintain Core Values: While the tone might be more playful on TikTok than on a detailed product page, the underlying values of quality, passion, and customer focus should remain consistent. Ensure all copy reflects the brand's commitment to the equestrian world.

Social Perception

Positive: Generally viewed as a reliable source for a wide variety of equestrian products. Helpful & Knowledgeable: Customers likely appreciate the product information and the brand's engagement with equestrian topics. Go-To Shop: For many in their service area (likely Netherlands and surrounding regions, given the .nl domain, but also shipping internationally), they are perceived as a comprehensive supplier for equestrian needs. Engaging: Their social media efforts are likely seen as a good way to stay updated on new products, promotions, and equestrian content.

Copy Examples

• •Instagram Post (New Product Arrival): Gallop into the new season with the stunning [Product Name]! ✨ Designed for ultimate comfort and style in the saddle, because you and your equine partner deserve the best. Swipe to see it in action! What's the first adventure you'd take it on? Let us know below! 👇 #TiciHorseShop #EquestrianStyle #NewArrival #HorseRidingGear #HappyHorseHappyRider
• •Facebook Ad (Seasonal Sale): Sun's out, saddles up! ☀️ Our Spring Sale is ON! Trot over to Tici Horse Shop and discover amazing deals on everything you need for brighter days in the stable and the arena. From fly masks to lightweight rugs – get equipped for less! Shop now [Link]. Your horse will thank you! 😉 #TiciHorseShop #EquestrianSale #HorseCare #RidingEssentials #SpringSavings
• •Product Description Snippet (for a high-performance saddle pad): Experience the perfect blend of science and comfort with the [Saddle Pad Name]. Engineered with [Specific Feature 1] for superior shock absorption and [Specific Feature 2] to ensure optimal breathability, this pad is designed to keep your horse performing at its peak while providing an unbeatable fit. Because every ride matters. #TiciHorseShop #PerformanceEquestrian #SaddlePad #EquineComfort #RideInStyle
• •TikTok Video Concept Text Overlay/Voiceover: (Video: Quick showcase of a grooming kit being used, happy horse) Glow-up time for your bestie! ✨ Our [Grooming Kit Name] has everything you need for that show-ring shine or just a good pamper session. Healthy coat, happy horse! What’s your horse's favorite grooming moment? #TiciHorseShop #HorseGrooming #EquestrianLife #HappyHorse #TikTokHorses
• •Email Newsletter Subject Line: Inside: Fresh Finds for You & Your Four-Legged Friend + Expert Tips! 🐴 Content Snippet from Email: Hey [Customer Name], At Tici Horse Shop, we're as passionate about your equestrian journey as you are. This week, we're thrilled to introduce [New Product Category/Brand] and share our top 3 tips for [Seasonal Horse Care Topic]. Let's make every ride, every moment, the best it can be.