Tono de Marca

Approachable, confident, and results-oriented; professional yet friendly, aiming to demystify web development and digital marketing for business owners, focusing on clear benefits.

Valores de Marca

• •Quality and Excellence
• •Integrity and Exclusivity
• •Transparency and Trust
• •Partnership and Growth
• •Clarity and Usability

Mejores Prácticas

• •Lead with the Benefit: Always focus on what the client gets (more customers, better reputation, higher sales) rather than just listing features (SEO, custom code).
• •Maintain the 'Approachable Expert' Tone: Use clear, confident language. Avoid overly technical jargon. Write as if you are advising a respected colleague.
• •Reinforce Core Values: Regularly mention key differentiators like the 'one industry per town' policy and the commitment to quality over clutter in marketing materials.
• •Use 'You' and 'Your': Address the customer directly in all copy. Make it about their business, their challenges, and their success. For example, 'We make sure everything fits your needs perfectly.'
• •Be Direct and Action-Oriented: Use strong verbs and clear calls to action. Phrases like 'Let's create,' 'Get started,' and 'Book Us' are direct and move the reader to the next step.

Percepción Social

Professional, reliable, and expert service provider delivering tangible results; aspirational and resonates with common frustrations about subpar websites; personalized through the founder's direct involvement.

Ejemplos de Copy

• •Headline: Your Website Should Work as Hard as You Do. Body: Is your website just a placeholder? Turn it into your #1 salesperson. We build websites that are beautiful, fast, and designed to bring you customers. Let's create something actually good. CTA: Get a Free Consultation.
• •Headline: Web Design That Drives Growth Description: Stop losing customers to a bad website. We offer custom web design, SEO, and social media management. One client, one industry, one town. Your success is our focus. CTA: See Our Work.
• •5 Signs Your 'Good Enough' Website Is Actually Hurting Your Business
• •At Actually Good Websites, we believe the internet deserves better. Founded by James Holly, our mission is simple: to build the beautiful, high-performance websites your business deserves. We partner with serious business owners to create a digital presence that not only looks great but delivers real, measurable results.
• •Subject: Is your website ready for [current year]? Body: Hi [Name], a visitor decides in seconds whether to stay on your site or leave. In a crowded market, a professional, user-friendly website isn't a luxury—it's essential for survival and growth. We specialize in turning digital potential into business success. CTA: Let's Chat About Your Project.