Brand Tone

Professional, reliable, expert, approachable, practical, and engaging across different platforms.

Brand Values

• •Expertise & Quality
• •Reliability & Service
• •Comprehensiveness
• •Practicality

Best Practices

• •Segment your tone according to the platform, maintaining professionalism on core platforms and an approachable style on social media.
• •Focus on the "why" (benefits) for the user rather than just the "what" (features) of the product.
• •Use trade-specific language authentically to build credibility with professionals, ensuring clarity for DIYers.
• •Actively incorporate and repost user-generated content to provide authentic endorsement and showcase practical value.
• •Establish a clear value proposition in every piece of copy, reinforcing expertise, quality, and reliable service.

Social Perception

A specialist supplier for the construction and DIY trades with a self-defined reputation due to limited independent online presence. While engagement is positive, there's a challenge with broad brand awareness and potential name confusion.

Copy Examples

• •Stop letting sub-par sealants slow you down. The Soudal Pro Range delivers a flawless finish your clients will notice, every single time. In stock and ready for UK-wide delivery. Tap to shop the trade's choice. #TradeQuality #Soudal #SealantSpecialist #ActiveSupply
• •Get a Professional Finish on Your Next DIY Project. Don't compromise on quality. Active Supply brings trade-trusted adhesives and sealants directly to you. Get expert results without the guesswork. Free delivery on orders over £75!
• •When you need it to stick, you need the good stuff. Get it at Active Supply. #строитель #DIYHacks #Construction #ToolsoftheTrade
• •The Brands You Trust. The Service You Rely On. Your specialist supplier for sealants, adhesives, and tapes from Everbuild, Fischer, Soudal, and more. Shop All Trade Favourites
• •10% Off Fischer Fixings This Week Only | Stock Up Now