Brand Tone

Enthusiastic & Adventurous, Informative & Practical, Aspirational & Empowering, Friendly & Accessible, Locally Rooted (Irish)

Brand Values

• •Promoting an Active Lifestyle
• •Joy and Wellbeing
• •Quality and Reliability
• •Accessibility & Inclusivity
• •Customer Focus
• •Adventure & Exploration

Best Practices

• •Lead with Enthusiasm: Use vibrant, energetic language that reflects the joy and excitement of an active lifestyle. Words like "discover," "explore," "thrill," "unforgettable," and "adventure" fit well.
• •Emphasize Benefits, Not Just Features: Connect product features to the tangible benefits for the customer – more freedom, better health, easier exploration, family fun, stress relief.
• •Be Authentically Irish: Where relevant, incorporate local context or nod to the Irish landscape. This reinforces their identity and connects with the primary audience.
• •Keep it Clear and Accessible: While adventurous, ensure the core message and calls to action are easy to understand. Avoid overly technical jargon unless explaining a specific feature to an informed audience. Make information about schemes or services straightforward.
• •Visual-Verbal Harmony: Ensure the tone of the copy is consistently matched by the style of photography and videography. Images should be dynamic, showcasing people enjoying the products in appealing (often Irish) outdoor environments.

Social Perception

Specialist Retailer for Outdoor Recreation, Irish-Owned Business, Enabler of Fun and Fitness, Knowledgeable Resource, Trustworthiness

Copy Examples

• •Headline: Discover Limerick & Beyond, Effortlessly! 🚲💨 Body: Your adventure starts with an Active Life e-bike! Conquer those hills, extend your journey, and rediscover the joy of cycling. P.S. Save BIG with the Bike to Work scheme! Pop into our Limerick store or browse online. #ActiveLifeIE #EBike #ExploreIreland #BikeToWork
• •Headline: Ireland's Waterways Await! Dive into Summer with Active Life. Body: From serene lake paddles on an Aztron SUP to thrilling coastal trips in a Kolibri kayak, gear up for unforgettable water adventures. Quality you can trust, fun you can't measure! Shop now at activelife.ie. #SUPIreland #KayakAdventures #ActiveSummer
• •Image: A vibrant shot of someone enjoying one of their products in an Irish scenic spot. Caption: That feeling of freedom? That's the #ActiveLife. 😊 We're here to help you find it – with the best gear for your next e-scooter zip, e-bike discovery, or waterside escape. What's your joy? #OutdoorLiving #IrishAdventure #HealthyHabits
• •Headline: Your Commute Just Got an Upgrade (and a Discount!). Body: Switch to an e-bike with Active Life and the Bike to Work scheme! It's greener, healthier, and thanks to government savings, more affordable than you think. Our Limerick team is ready to help you roll. Learn more: [Link to B2W page on website] #CycleSmart #IrishCommute #EcoFriendly
• •Title: FIRST LOOK: The [Product Name, e.g., Aztron Neptune SUP] – On the Water Test! | Active Life Ireland Description: Thinking about the [Product Name]? Join us as we take it for a spin! We cover unboxing, key features, and how it handles on the water. Perfect for [target user/activity]. Find yours at activelife.ie! [Link] Got questions? Ask below! 👇 #ProductReview #ActiveLifeHowTo #WatersportsGear