Brand Tone

Friendly, encouraging, health-conscious, vibrant, and relatable. Informative (especially regarding health benefits and ingredients), modern, and slightly playful (particularly on TikTok and Instagram). The communication aims to be supportive and aspirational yet achievable.

Brand Values

• •Health & Wellness: Prioritizing natural ingredients, high fiber and protein content, and benefits for digestive health and satiety. They emphasize a "conscious lifestyle."
• •Convenience: Offering a quick and easy meal or snack solution ("Healthy breakfast in 1 minute," "Quick lunch at the office").
• •Naturalness & Quality: Focusing on "100% natural ingredients," avoiding artificial sweeteners like sucralose or aspartame, and using real coffee in coffee-flavored shakes. Their shaker is highlighted as being made from stainless steel to avoid odors.
• •Taste & Enjoyment: Despite being a health product, they emphasize that the shakes are delicious and come in various appealing flavors ("Nagu šokolaadi-milkshake!").
• •Customer-centricity: Showcasing customer reviews, engaging with comments, and addressing frequently asked questions. They also mention an Employee Wellbeing Program.
• •Transparency: Providing detailed ingredient lists and nutritional information.

Best Practices

• •Emphasize "You" and "Your": Address the customer directly to make the message personal and relatable (e.g., "Your healthy office snack," "Sinu kehale" - For your body). This fosters a connection and shows you understand their needs.
• •Use Positive & Encouraging Language: Focus on the benefits and positive outcomes. Words like "delicious," "vibrant," "happy," "energized," "wellness," and "miracle drink" create an optimistic and inviting feel.
• •Highlight Key Benefits Consistently: Always weave in the core advantages: high fiber, high protein, natural ingredients, quick preparation, satiety, and great taste. Repetition reinforces these values.
• •Incorporate Social Proof & Relatability: Use customer testimonials, user-generated content, and relatable scenarios (busy mornings, office lunches) to show that real people benefit from the product. Phrases like "Nagu šokolaadi-milkshake!" (Like a chocolate milkshake!) from customer reviews can be very effective.
• •Maintain a Visually Cohesive & Modern Aesthetic: While this applies more to visuals, the copy should match the clean, vibrant, and modern feel of the website and social media. Use emojis appropriately on social media to add personality and visual appeal, reflecting the current online communication style. Ensure clarity and conciseness, especially for on-the-go audiences.

Social Perception

Customers perceive Active FiberShake as a tasty, convenient, and effective product for improving digestion, increasing satiety, and supporting a healthy lifestyle. It is seen as a solution for quick meals, managing hunger, and a healthier alternative. It is also considered trustworthy due to its association with the Estonian E-commerce Association and a clear company background.

Copy Examples

• •Feel Great, Inside & Out! ✨ Kickstart your day or conquer that afternoon slump with Active FiberShake! Packed with 10g of natural fiber and 18g of protein, it’s your delicious minute to a healthier, happier you. Ready to shake things up?
• •Your Busy Life Just Got a Healthy Best Friend. 🤝 No time? No problem! Active FiberShake is your go-to for a quick, satisfying, and super-tasty meal. Just mix, sip, and enjoy hours of feeling full and energized. Healthy eating has never been this easy!
• •Taste the Goodness. Feel the Difference. 😋 Who said healthy can't be delicious? From rich Chocolate to refreshing Strawberry, our award-winning FiberShakes are crafted with natural ingredients to nourish your body and delight your taste buds. Which flavor will be your new favorite?
• •Support Your Gut, Simplify Your Life. 🌱 Give your digestion the love it deserves! Active FiberShake’s unique dual-fiber formula promotes a happy gut and keeps you feeling comfortably full. It’s more than a shake; it’s your daily dose of wellness.
• •Join the Active FiberShake Family! ❤️ Discover why thousands in Estonia are making Active FiberShake part of their vibrant, healthy lifestyle. Quick, natural, and oh-so-tasty – it’s time to feel your best. Try our popular Starter Pack today!