Brand Tone

Professional, Expert, Innovative, Collaborative, and Client-Focused

Brand Values

• •Value Creation
• •Integrity and Trust
• •Innovation and Agility
• •Community and Corporate Responsibility
• •People and Culture

Best Practices

• •Lead with Value, Not Process: Instead of starting with the mechanics of "corporate trade," begin by addressing the client's pain point (e.g., "surplus inventory," "underperforming assets," "tight marketing budgets"). Then, present Active International's model as the innovative solution.
• •Use Confident and Authoritative Language: Employ words like "pioneer," "leader," "expert," "proven," and "data-driven" to reinforce the brand's position and expertise. Back up these claims with data points, years of experience, or case studies where possible.
• •Maintain a "We" and "You" Balance: While establishing expertise is crucial, the copy should feel like a partnership. Use "we" to describe Active's actions and expertise, and "you/your" to focus on the benefits and outcomes for the client (e.g., "We deliver insights so you can achieve your goals").
• •Emphasize "Achieve More™": Consistently integrate the official tagline, "Achieve More™," to tie all messaging back to the core brand promise of delivering superior, measurable value.
• •Showcase the Human Element: Balance the corporate and financial focus by highlighting the people behind the brand. Share employee stories, emphasize the "Active Cares" program, and speak about collaboration to make the global corporation feel more accessible and trustworthy.

Social Perception

Active International is perceived as a global leader and pioneer in corporate trade within its industry, recognized for strong client relationships and strategic partnerships. Employee perception is mixed, with certifications as a 'Great Place to Work' contrasting with some lower ratings for culture and compensation.

Copy Examples

• •Headline: Don't Write Off Your Assets. Write Them Up. Body: In today's market, unlocking hidden value is the key to outpacing the competition. For 40 years, Active International has pioneered corporate trade solutions that transform surplus assets into powerful funding for your media and advertising goals. Discover how our data-driven insights and independent, conflict-free approach can help you Achieve More™. #CorporateTrade #FinancialSolutions #AssetOptimization
• •Headline: We Find the Value Others Can't Mine. Sub-headline: As the global leader in commercial innovation, we turn your business challenges into measurable growth. We don't just talk about the future; we prepare you for what's next. Let's Achieve More™. [Learn About Our Model]
• •Subject: A new source of funding for your [Prospect's Industry] media strategy
• •Meet Sarah, our VP of Strategic Partnerships. For over a decade, she has embodied our core value of collaboration, working alongside our clients to navigate complex challenges and unlock new opportunities. "What I love," says Sarah, "is seeing the tangible impact when we transform a client's problem asset into a successful media campaign." Our people power our innovation. #ActiveCares #CompanyCulture #TeamLeaders
• •Headline: Active International Reports Record Year in Value Creation, Helping Partners Fund Over $1.5B in Media by Transforming Corporate Assets.