Brand Tone

Professional and Reassuring

Brand Values

• •Quality and Purity
• •Health and Wellbeing
• •Transparency
• •Efficacy
• •Trustworthiness

Best Practices

• •Lead with Trust Signals: Always prioritize mentioning key trust-building facts like "UK Made," "Vegan," "Non-GMO," and "Gluten-Free" early and often in your copy.
• •Focus on "Contribution," Not "Cures": Use compliant language. Instead of saying a product "fixes" or "cures," use approved phrasing like "contributes to the maintenance of," "supports," and "nourishes." This maintains a professional and scientifically credible tone.
• •Maintain a Clean and Clear Voice: Avoid slang, overly complex jargon, or excessively emotional language. The copy should be as clean and pure as the product ingredients. Clarity builds confidence.
• •Bridge the Gap Between Science and Lifestyle: While the tone is professional, connect the scientific benefit (e.g., "Biotin contributes to normal energy-yielding metabolism") to a lifestyle outcome (e.g., "...powering your active life").
• •Ensure Uniformity Across All Platforms: Whether writing for the website, a third-party retail site, or a future social media profile, the same professional, reassuring, and quality-focused tone must be used. Create a simple brand voice guide to ensure consistency for any writer.

Social Perception

Positive but limited in scope. Perceived as a reliable, high-quality, and effective product, but with low public awareness, seen more as a product than a lifestyle brand.

Copy Examples

• •Strength from within. Our UK-made, 10,000mcg Biotin is expertly formulated to nourish your hair, skin, and nails. Pure, potent, and vegan. Experience the Active Burst difference.
• •Your Daily Dose of Radiance Has Arrived. Hello [Name], support your natural beauty with Active Burst. Our high-strength Biotin supplement is crafted with the purest ingredients to help you achieve the strong nails and vibrant hair you deserve. No fillers, just results.
• •Each capsule delivers a potent 10,000mcg of Biotin, an essential vitamin that contributes to the maintenance of normal hair and skin. Manufactured with care in the UK, our formula is vegan, gluten-free, and non-GMO, ensuring you receive nothing but the best for your wellness journey.
• •Purity meets potency. At Active Burst, we are committed to transparent, high-quality supplements that support your health goals. Our Biotin is a testament to that promise—one powerful vitamin for your hair, skin, and metabolic wellbeing. #ActiveBurst #Biotin #UKMade #VeganSupplements #HairHealth
• •The Trusted Choice for Healthy Hair & Nails. Active Burst Biotin 10,000mcg. Made in the UK. Shop Now.