Brand Tone

Energetic & Vibrant, Positive & Encouraging, Approachable & Friendly, Informative (but not overly technical)

Brand Values

• •Health & Wellness
• •Naturalness
• •Active Lifestyle
• •Taste & Enjoyment
• •Simplicity & Convenience
• •Community (implied)

Best Practices

• •Stay Upbeat and Positive: Focus on solutions, benefits, and the positive impact of the product. Use encouraging and uplifting language.
• •Keep it Clear and Simple: Avoid overly technical jargon. Explain the benefits of ingredients in an accessible way. The message should be easy to digest, just like the drink.
• •Use Vibrant and Active Language: Employ action verbs and descriptive adjectives that evoke energy, taste, and freshness (e.g., bursting, refresh, power, vibrant, delicious).
• •Engage with Your Audience: Ask questions, invite user-generated content, and use a conversational style, especially on social media. Make the brand feel approachable.
• •Visually Align Your Words: Ensure the copy complements the visual identity. If the imagery is bright and colorful, the language should match that vibrancy. Consistency across all touchpoints is key.

Social Perception

A modern, health-conscious alternative to sugary drinks, A tasty and convenient way to stay hydrated and energized, Appealing to a younger, active demographic, but also suitable for anyone looking for healthier beverage options, A French brand, which may carry connotations of quality for the local market.

Copy Examples

• •Instagram Post (Image: Colorful Activdrink bottle with fresh fruits): Fuel your awesome! 🚀 Our Red Fruits blend is bursting with natural flavor and essential vitamins to keep you shining all day long. Sugar-free, guilt-free, just pure vibrant energy. What’s your favorite way to #ActivDrink?
• •Facebook Ad (Targeting: Individuals interested in fitness and healthy eating): Tired of sugary drinks weighing you down? Make the switch to Activdrink! 🍑 Our Peach Tea flavor is your perfect low-calorie partner for hydration and a natural energy boost. Made with love in France. Discover the difference! Shop now: [Link]
• •Website Banner (Homepage): Unlock Your Natural Energy. Activdrink: Deliciously sugar-free, packed with vitamins. Feel the vibe.
• •Tweet/X Post: Say goodbye to the afternoon slump! 👋 Activdrink is here to refresh your focus and power your productivity, the natural way. What flavor are you sipping on today? #ActivDrink #HealthyHabits #SugarFreeEnergy
• •Product Description Snippet: Dive into a wave of exotic refreshment! Our Exotic Fruits Activdrink is your guilt-free passport to a taste of paradise, all while loading up on vital nutrients. Just mix, sip, and activate your day!