Brand Tone

Friendly and Approachable, Caring and Supportive, Passionate and Enthusiastic, Trustworthy and Authentic, Convenience-Oriented

Brand Values

• •Health and Nutrition
• •Quality and Freshness
• •Convenience
• •Customer Focus
• •Community Support
• •Passion for Food
• •Integrity and Transparency

Best Practices

• •Know Your "Why": Always circle back to Activate Foods' core mission—making healthy, delicious food accessible to save people time and help them live well. Let this passion and purpose shine through.
• •Speak Like a Friend, Advise Like an Expert: Use warm, approachable language that resonates with busy individuals and families, while confidently highlighting the nutritional benefits and dietitian approval. Avoid overly technical jargon.
• •Emphasize "Homemade" and "Fresh": Consistently use words that evoke the quality, care, and natural goodness of the meals (e.g., "from scratch," "real ingredients," "locally sourced," "nourishing").
• •Focus on Solutions and Benefits: Frame copy around how Activate Foods solves customer problems (e.g., lack of time, difficulty meal prepping, desire for healthy options) and the positive outcomes (e.g., more free time, better health, delicious meals without the effort).
• •Be Authentic and Transparent: Share the story of the founders, highlight community involvement, and be open about ingredients and processes. This builds trust and reinforces the "local, caring business" image.

Social Perception

Activate Foods is generally perceived very positively by its customers and the local community as a provider of high-quality meals, a reliable and convenient service, a trustworthy local business, a health-conscious choice, and having good customer service.

Copy Examples

• •Headline: Too busy for meal prep? We get it. Body: Life’s hectic, but your meals don’t have to be. Activate Foods delivers delicious, dietitian-approved, homemade-style meals right to your door. Fresh ingredients, zero gluten, and all the flavour you’ve been missing. Reclaim your time and nourish your body. What are you waiting for? #ActivateYourLife #HealthyConvenience
• •Headline: Real Food, Real Flavour, Real Easy. Body: Forget bland, boring "health food." At Activate Foods, we’re passionate about creating meals that are as delicious as they are good for you. Made from scratch with love (and locally sourced goodies!). See this week’s menu and taste the difference! #FoodIsLife #EatWellLiveWell #CentralCoastFood
• •Headline: Your Week Just Got a Whole Lot Tastier (and Healthier!). Body: Imagine coming home to a chef-prepared, nutritious meal that’s ready in minutes. That’s the Activate Foods promise! From high-protein powerhouses to comforting family favourites, all gluten-free and dietitian-approved. Support local and feel fantastic. Order today! #MealDelivery #SupportLocalNSW #HealthyEatingMadeEasy
• •Headline: Fuel Your Body, Free Your Time. Body: Juggling work, family, and trying to eat healthy? Let us take care of the cooking! Activate Foods offers a huge range of fresh and frozen meals, designed by dietitians and crafted by chefs who believe food should be an investment in yourself. Explore our menu and activate a healthier you. #BusyLifeHealthyFood #DietitianApproved #FreshMeals
• •Headline: Taste the Homemade Difference. Delivered. Body: Remember when meals were made with care, from real ingredients? We do. That’s why every Activate Foods dish is created in our Central Coast kitchen, just like you’d make it (if you had a team of chefs and a dietitian on speed dial!). Experience the convenience without the compromise. #HomemadeGoodness #GlutenFreeMeals #Erina #NewcastleEats #SydneyFood