Brand Tone

Friendly and Approachable, Community-Focused, Service-Oriented, Straightforward/Direct

Brand Values

• •Customer Satisfaction
• •Community Support
• •Accessibility/Affordability
• •Local Connection
• •Flexibility

Best Practices

• •Emphasize "Local" and "Family": Consistently remind customers that they are dealing with a local, family-operated business that cares about the community and individual needs.
• •Use Welcoming and Empathetic Language: Employ words and phrases that convey understanding, helpfulness, and a non-judgmental approach, especially considering the financial solutions offered.
• •Highlight Solutions and Flexibility: Focus copy on how Action Rent To Own provides solutions to customer needs (e.g., furnishing a home on a budget, accessing quick funds) and the flexibility of their offerings.
• •Showcase Community Involvement: Regularly share stories and updates about community initiatives and customer appreciation events to reinforce the brand's commitment to its local area.
• •Be Clear and Transparent: While maintaining a friendly tone, ensure all terms and conditions, especially for rental agreements and loans, are communicated clearly and straightforwardly to build trust and manage expectations.

Social Perception

Positive Customer Service, Helpful for Budget-Conscious Consumers, Trustworthy (Local Level), Industry Concerns

Copy Examples

• •Headline: Your Home, Your Style, Your Terms. At Action Rent To Own, we're your neighbors, here to help you create a home you love without the long-term stress. Friendly service and flexible options, that's our promise.
• •Social Media Post: Big dreams for your home? Small budget? No problem! 😊 Come on down to Action Rent To Own, where our family is ready to help yours find the perfect furniture, appliances, and electronics. We believe everyone deserves a comfortable home. #ActionRTO #CommunityLove #RentToOwnMadeEasy
• •Website About Us Snippet: More than just a store, Action Rent To Own is a part of your community. We're locally owned and operated, meaning we understand your needs and are committed to providing quality products with a smile and a helping hand.
• •Promotional Email: Need a little help making your house a home? Or maybe some quick cash to tide you over? Action Rent To Own is here for you with easy rent-to-own plans and hassle-free personal loans. Let us find a solution that works for *your* life.
• •In-Store Signage: Friendly faces, flexible choices. We're Action Rent To Own – making 'home' happen, together. Ask us how we can help you today!