Brand Tone

Expert, Professional, Solution-Oriented

Brand Values

• •Effectiveness & Performance
• •Innovation & Quality
• •Reliability & Durability
• •Expertise & Trust

Best Practices

• •Lead with the Problem: Start your copy by identifying a specific, tangible rust-related problem (e.g., "tea staining on your boat rails," "corrosion on your A/C unit," "a rusted chassis after a beach trip"). This immediately engages the target audience who is actively looking for a solution.
• •Use "Expert" Language Confidently: Use terms like "commercial-grade," "engineered," "formulated," and "high-performance" to reinforce authority. Explain why the product works—mentioning its unique gel consistency or its chemical inhibitors—to build trust through transparency.
• •Show, Don't Just Tell: Prioritize visual evidence. Use high-quality "before and after" images and video demonstrations in all marketing channels. This provides undeniable proof of the product's effectiveness, which aligns with the core value of "real results."
• •Leverage Commercial Credibility for Consumer Trust: Mentioning the brand's use by large industrial clients (railways, mining companies, resorts) in consumer-facing copy builds immense credibility. If it's tough enough for a mining crane, it's more than tough enough for a homeowner's trailer.
• •Maintain a Direct, No-Nonsense Call to Action: Avoid vague or overly clever CTAs. Use clear, direct language that prompts a specific action. Examples: "Shop Now for Rust Protection," "Get a Quote for Your Project," "Watch the Demo," or the brand's own "Take Action!" This reflects the solution-oriented nature of the brand.

Social Perception

Action Corrosion is perceived as a specialist and high-quality provider of serious corrosion solutions. Customers view the brand as highly effective and professional for difficult rust problems. It is a niche brand, with its strongest reputation among industrial clients, tradespeople, and dedicated hobbyists. There are mixed reviews regarding customer service responsiveness.

Copy Examples

• •Don't Let Rust Win the War on Your Rig. Your 4x4 was built for adventure, not for rust. From beach tracks to river crossings, salt and moisture are attacking your chassis. Our Action Corrosion Rustproof Clear Liquid provides superior underbody protection with a hard, clear coating that repels sand, salt, and water. Touch dry in 15 minutes for protection that lasts. Take action and protect your investment. Shop Underbody Protection.
• •Extend Asset Life. Protect HVAC-R Systems from Coastal Corrosion. In coastal zones, corrosion isn't a risk; it's a guarantee. Our Action HVAC-R spray provides a crystal-clear, non-conductive coating that protects coils, components, and P.C. boards without affecting heat exchange efficiency. Insulate against moisture and salt spray to prevent costly, premature unit failure. Trusted by industry leaders. Get a Bulk Quote.
• •Action Corrosion NZ | Fix Rust Stains Fast. Tired of rust stains on your driveway, tiles, or stainless steel fittings? Our commercial-grade Rust Removal Gel clings to any surface to dissolve rust completely. Professional results, made easy for DIY projects. Order online now. Learn More.
• •How to PERMANENTLY Stop Stainless Steel Rust (The Professional Method). In this video, we demonstrate why wiping away tea staining isn't enough. We use our Action Gel Rust Remover to chemically dissolve rust from a heavily corroded stainless steel BBQ and then apply our Action Clear XTREME top coat for long-term, durable protection. See the difference between simple cleaning and true rust eradication. Find the products used in this video here: [Link]
• •Reducing Maintenance Costs on Structural Steel. Managing corrosion on structural assets is a constant battle. Action Corrosion offers a proven system used by QLD Rail and ARTC to eradicate rust and provide long-term protection for bridges, support beams, and galvanized structures. Our powerful rust removers and durable coatings are engineered to withstand the harshest environments, saving you significant maintenance and replacement costs. Let's discuss a solution for your facility. Book a Consultation.