Brand Tone

Fun, Trendy, and Empowering. It's approachable and uses a lexicon familiar to its target demographic, like a savvy, stylish best friend. It's celebratory, confident, and slightly playful, using cocktail metaphors to create a sense of fun and escape.

Brand Values

• •Convenience
• •Quality & Durability
• •Affordability
• •Self-Expression & Confidence
• •Cruelty-Free

Best Practices

• •Maintain the Cocktail Metaphor: Consistently weave in the fun, celebratory language of cocktails and happy hour ("Cheers to that," "Served," "#GetTipsy"). It’s a unique brand identifier that sets a playful tone.
• •Lead with the Value Proposition: Always highlight the core benefits: speed (under 10 minutes), convenience (at-home application), and quality (salon-look, long-lasting).
• •Use an Empowering and Confident Voice: The copy should inspire confidence. Use active, direct language. Frame the product not just as nails, but as a tool for self-expression and feeling your best.
• •Incorporate Social Proof and Address Skepticism: Acknowledge that press-on nails can have a bad rap. Use phrases like, "You won't believe they're press-ons" and leverage powerful customer testimonials to build trust and overcome objections.
• •Stay on Top of Trends: Keep the copy fresh by referencing current nail trends (like "glazed donut" or "jelly nails") and popular culture moments, especially on platforms like TikTok, to remain relevant to the target audience.

Social Perception

The perception of ACRYLIQUE | Instacrylics™ is largely positive. Customers are often converted into brand advocates, praising the quality and look. It's seen as a reliable, high-quality, and on-trend option in the press-on nail market, especially due to its active TikTok presence, often exceeding user expectations for press-on nails.

Copy Examples

• •Salon-Perfect Nails in 5 Minutes? Cheers to That. Life’s too short for long appointments. Get the flawless, durable manicure you crave without the wait. Our Instacrylics™ press-on nails give you that fresh-from-the-salon look, right at home. Ready for your glow-up?
• •Your Weekend Vibe: Served. Don’t wait for a special occasion. Our new [Style Name] nails are the occasion. Bold, beautiful, and ready in minutes. Tap to shop and get ready to turn heads. #GetTipsy #PressOnNails #NailInspo
• •Break Up With Your Nail Salon. Tired of expensive, time-consuming salon visits? ACRYLIQUE | Instacrylics™ delivers flawless, long-lasting press-on nails that look and feel like the real deal. Get up to two weeks of chip-proof wear. Shop now for 15% off your first order!
• •Ready for Your Next Round? We saw you loved your [Previous Style Purchase]! We’ve just dropped new cocktail-inspired collections we think you’ll adore. As a thank you for being part of the ACRYLIQUE™ crew, here’s early access. Sip, apply, and slay.
• •The only drama you need is on your nails. ✨ Our [Style Name] nails look good and sound even better. Lasts up to 2 weeks! #nailtapping #asmr #pressonnails #nailhacks #beautytok