Brand Tone

Inspirational, Supportive, and Organized

Brand Values

• •Organization & Productivity
• •Creativity & Personalization
• •Well-being & Self-Care
• •Empowerment
• •Aesthetic & Design

Best Practices

• •Lead with Empowerment: Always frame your copy around what the user can achieve. Use active, empowering verbs like "design," "create," "unlock," "achieve," and "transform."
• •Maintain a Supportive Voice: Address customer pain points (like feeling overwhelmed or disorganized) with empathy and position the products as the supportive solution. Use phrases like "We're here to help," "Your journey to..." and "A simple way to..."
• •Highlight Both Beauty and Function: Never disconnect the aesthetic appeal from the practical benefits. Pair words like "beautiful" with "functional," and "stunning" with "smart." Your copy should reflect that the product is both a joy to look at and a powerhouse of organization.
• •Incorporate Community and Inspiration: Use social proof and user-generated content in your copy. Phrases like "Join thousands of happy planners" or "See how our community is planning their success" build trust and foster a sense of belonging.
• •Stay Clear and Organized: Structure your copy logically. Use bullet points for features, bold text for key benefits, and clear calls-to-action. The clarity of your writing should mirror the clarity the planners bring to a user's life.

Social Perception

Overwhelmingly positive, perceived as High-Quality & Aesthetically Pleasing, Functional & Comprehensive, and Trustworthy & Helpful.

Copy Examples

• •Instagram Post: Your dream life is just a plan away. ✨ Feeling overwhelmed? Our new 2026 Ultimate Life Planner is here to bring clarity and calm to your chaos. With dedicated sections for goals, wellness, and daily tasks, you can design a life you truly love. Tap to explore the new features! #DigitalPlanning #PlanWithMe #GoodnotesPlanner #GoalSetting #IntentionalLiving
• •Facebook Ad: Stop Juggling Apps. Start Organizing Your Life. Tired of switching between calendars, to-do lists, and notebooks? AcrossTheWorldPlanner offers beautifully designed all-in-one digital planners for your tablet. Manage your schedule, track your habits, and map out your goals seamlessly. Get 15% off your first planner today! CTA: Shop Now
• •Email Newsletter: Subject: A plan for a more productive (and peaceful) week inside. 🧘‍♀️ Hi [Name], let's make this week your best one yet. We're sharing our top 3 tips for effective weekly planning plus a special freebie just for you.
• •Pinterest Pin: Title: 10 Stunning Digital Planner Layouts to Inspire Your Week. Description: Unlock your creativity with these beautiful and functional digital planner spreads from our community. Perfect for organizing your schedule, tracking goals, and adding a touch of art to your daily routine. #DigitalPlanner #iPadPlanner #ProductivityHacks
• •Website Homepage Banner: Design Your Days. Achieve Your Dreams. The ultimate collection of digital planners and notebooks to help you organize everything, from your daily tasks to your biggest life goals. CTA: Explore Planners