Brand Tone

Aspirational, Elegant, Celebratory, Accessible, Trendy

Brand Values

• •Individuality
• •Craftsmanship
• •Blending Tradition and Trend
• •Customer Satisfaction
• •Elegance

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Aspirational, Elegant, Celebratory, Accessible, Trendy), key vocabulary, "do's and don'ts" for language, and examples. Share this with everyone creating content.
• •Focus on "You" and Benefits: Address the customer directly ("you," "your") and highlight how the product will make them feel or the benefits they will experience (e.g., "feel elegant," "celebrate your individuality," "receive compliments").
• •Use Evocative and Sensory Language: Incorporate words that appeal to emotions and senses associated with celebrations, elegance, and Indian culture (e.g., "vibrant," "radiant," "intricate," "graceful," "joyful").
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, product descriptions, social media captions, email marketing, and customer service interactions is aligned.
• •Review and Refine Regularly: Periodically review content to ensure it still aligns with the brand voice and resonates with the target audience. Gather feedback and make adjustments as the brand evolves.

Social Perception

Positive Perception (Direct Customers), Mixed Perception (Broader Online Communities), Emerging & Digitally Savvy, Go-To for Festive Wear

Copy Examples

• •Headline: Step into Elegance. Own the Celebration. Discover Acriine. Body: More than just an outfit, it's a statement. Our latest collection blends timeless Indian artistry with a modern silhouette, designed to make you the heart of every festivity. Drape yourself in Acriine and let your style narrate your story. Call to Action: Shop Now & Shine.
• •Headline: Your Moments, Magnified. The Acriine Festive Edit is Here. Body: From intimate gatherings to grand celebrations, find the perfect ensemble that mirrors your joy. Rich fabrics, intricate details, and designs that celebrate you. Because every occasion deserves the touch of Acriine elegance. Call to Action: Explore the Collection.
• •Headline: Acriine: Where Tradition Weaves into Trend. Body: Fall in love with ethnic wear that’s both rooted and refreshingly new. Our designers artfully combine heritage craftsmanship with contemporary flair, creating pieces you’ll cherish. Celebrate your individuality with Acriine. Call to Action: Discover Your Signature Style.
• •Headline: Be the Compliment. Wear Acriine. (Inspired by customer feedback) Body: Hear the whispers of admiration? That's the Acriine effect. Our curated collection of gowns, lehengas, and kurtis are designed not just to fit, but to flatter and turn heads. Experience the joy of being beautifully you. Call to Action: Find Your Perfect Look.
• •Headline: Crafted with Passion, Designed for You. Acriine Fashion. Body: At Acriine, we believe in the magic of detail. Each piece is a testament to exquisite craftsmanship and a passion for delivering style that celebrates you. Elevate your wardrobe with timeless elegance. Call to Action: Shop Designer Ethnic Wear.