Brand Tone

Sophisticated, poetic, and evocative, communicating reverence for tradition, nature, and craftsmanship. The language is elegant and measured, creating an aura of exclusivity and timeless luxury, using storytelling connected to the Langhe region.

Brand Values

• •Territoriality and Heritage
• •Artisanal Craftsmanship
• •Authenticity and Passion
• •Evocation of Memory and Emotion
• •Simplicity as Luxury

Best Practices

• •Prioritize Evocative Language: Always use descriptive, sensory language. Instead of saying "smells good," describe what it smells like (e.g., "the scent of ripe figs under the summer sun"). Focus on storytelling and painting a picture.
• •Maintain a Link to the Langhe: Consistently reference the brand's origin. Whether through visuals, naming, or descriptions of ingredients, the connection to the Langhe territory is the brand's strongest unique selling proposition and must be present.
• •Emphasize Craftsmanship and Quality: Use terms like "artisanal," "hand-crafted," "slow-diffusion," and "precious raw materials" to reinforce the luxury and quality of the products. Avoid language that suggests mass production.
• •Speak with Sophistication and Elegance: The tone should always remain elevated and refined. Avoid overly casual phrases, emojis, or slang. The voice should mirror the luxurious and timeless nature of the product itself.
• •Communicate Authenticity: Share the brand's story, the founder's passion, and the philosophy behind the fragrances. This humanizes the brand and builds a deeper connection with a discerning audience that values authenticity over hype.

Social Perception

Acqua delle Langhe is perceived as a high-end, niche fragrance house for connoisseurs, an artisanal gem capturing the essence of the Italian landscape. It embodies Italian elegance, quality, and a deep connection to its roots, positioning itself as modern and inclusive with genderless fragrances for those who appreciate unique, story-driven products.

Copy Examples

• •Not for him or for her, but for the soul that wanders. Our new fragrance is a story whispered between the vineyards of Langhe and the sea that once covered them. A composition of memory, earth, and sky. Discover your new essence.
• •Let the essence of Langhe unfold in your space. With notes of wild herbs and damp soil after the rain, our diffusers are more than a scent; they are an atmosphere. A slow, deliberate return to nature, crafted by hand in the heart of Piedmont.
• •This is our muse. Every hill, every vine, every sunrise over the Langhe inspires our craft. We don't just create perfumes; we bottle the breathtaking beauty of our home. #AcquaDelleLanghe #ItalianArtistry #ScentOfItaly
• •It started with a passion. A dream to capture the scents of a beloved land. Alberto Avetta's journey is in every bottle of Acqua delle Langhe—a testament to the power of heritage and the art of perfumery. Experience the passion.
• •Crafted from the finest raw materials, our fragrance is a tribute to nature's purity. With top notes of Sicilian lemon and a heart of local pitosforo, it is an olfactory masterpiece that is both simple and profound. The authentic scent of Italian excellence.