Brand Tone

Aspirational, Evocative, Empowering, Connective, Passionate, Personal, Chic, and Stylish.

Brand Values

• •Empowerment of Women: A core mission is to make women feel beautiful and confident.
• •Connection: The brand deeply values connecting with other women.
• •Quality & Design: Emphasis on "high quality resort wear" and "beautiful fabrics."
• •Passion & Dreams: The brand story is one of following a personal passion.
• •Beauty & Joy: Celebrating beauty and the joy of idyllic vacations.

Best Practices

• •Develop a Brand Voice Guide: Document the brand's personality, tone words (e.g., elegant, free-spirited, warm, sophisticated), and a "we are/we are not" list to ensure clarity for anyone writing copy.
• •Focus on "Her": Always write with the target customer in mind. Speak to her aspirations, desires, and how Acqua Bonita can enhance her experiences.
• •Use Evocative Language: Employ sensory words and imagery that transport the reader to beautiful destinations and evoke feelings of joy, freedom, and confidence. Think "sun-kissed," "ocean breeze," "silken touch."
• •Tell the Story: Weave in elements of the founder's passion and the brand's inspiration to build a deeper connection and authenticity.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website, social media captions, email newsletters, and any advertising is harmonious and reinforces the same brand identity.

Social Perception

Customers likely perceive Acqua Bonita as a source of elegant and feminine resort wear that makes them feel special and confident on their travels. The connection to a personal story of a female founder might resonate with customers seeking authentic and passion-driven brands. The Mediterranean flair combined with its base in Kuala Lumpur could give it a unique, worldly appeal.

Copy Examples

• •Unveil your most radiant self. Our new collection is an ode to sun-drenched days and magical nights. Discover the art of escape with Acqua Bonita.
• •More than just a dress, it's a feeling. The confidence to explore, the freedom to dream, the joy of being you. #AcquaBonitaWomen
• •Crafted with passion, designed for your unforgettable moments. Let our Mediterranean-inspired resort wear transport you to your dream destination.
• •From breezy kaftans to elegant maxis, each Acqua Bonita piece is a promise of effortless style and sun-kissed sophistication. Elevate your getaway.
• •Join our community of women celebrating beauty, confidence, and the joy of discovery. Acqua Bonita – Wear Your Wanderlust.