Brand Tone

Empowering, trendy, engaging, and direct

Brand Values

• •Empowerment & Confidence
• •Quality
• •Natural Beauty & Authenticity
• •Customer Transformation & Support
• •Inclusivity
• •Hair Health

Best Practices

• •Use empowering and uplifting language that positions your customer as royalty (e.g., 'queen,' 'crown,' 'reign').
• •Emphasize the premium nature of the products (100% human hair, HD lace) and the positive change they bring, not just aesthetically but also in terms of confidence and hair health.
• •Ensure copy is welcoming and speaks to all women, celebrating diversity and individual beauty.
• •Use words like 'unlock,' 'transform,' 'reign,' 'empower,' 'shine.'
• •Use relevant hashtags that align with the brand's values (e.g., #ZentraCrown, #HairConfidence, #CrownYourself).

Social Perception

Positive and expectant, modern and engaging.

Copy Examples

• •Revitalize Your Roots, Reignite Your Confidence
• •Shop now and slay every day.
• •Shine with her own crown.
• •Help every woman feel confident and empowered
• •New wig, new energy