Brand Tone

enthusiastic, whimsical, and community-focused

Brand Values

• •Fandom Celebration
• •Quality & Craftsmanship
• •Sensory Experience
• •Community Engagement
• •Nostalgia and Comfort

Best Practices

• •Immerse in the Fandoms: Continuously stay updated with the books, shows, and movies your products are based on. Use insider language, popular quotes (appropriately), and understand the nuances that resonate with fans. This builds authenticity.
• •Emphasize Sensory Language: Since candles are about scent, use vivid, evocative descriptions that appeal to the senses (smell, sight, and even the feeling/atmosphere the scent creates). Go beyond just listing ingredients; paint a picture of the experience.
• •Maintain Enthusiasm and Positivity: The tone should generally be upbeat, magical, and inviting. Even when referencing darker themes from fandoms, the overall brand interaction should feel like a positive escape for the customer.
• •Foster Community Dialogue: Encourage interaction by asking questions, running polls related to fandom preferences, and responding to comments in a friendly, approachable manner. Make customers feel like they are part of a shared passion.
• •Be Visually Consistent with Copy: Ensure that the tone of the copy aligns with the visual branding on the website and social media. If the visuals are whimsical and magical, the copy should reflect that, not suddenly become overly formal or technical.

Social Perception

generally perceived positively as a provider of high-quality, fandom-inspired merchandise, particularly candles. Customers appreciate the accuracy of the scents in relation to the characters or themes they represent and the aesthetic appeal of the products. The brand is seen as a go-to for gifts for fans of the specific series they cover. Their connection to popular series like "A Court of Thorns and Roses" is a significant draw. They are recognized within the "bookish merch" community.

Copy Examples

• •✨ He's here. ✨ Transport yourself to the starlit alleys of [Fictional City] with our brand new [Character Name] candle! We've bottled the essence of [Character's Key Traits - e.g., 'ancient forests, forbidden magic, and a hint of rebellious spice']. Ready to let your imagination (and your senses) run wild? Link in bio to welcome [Character Name] home! #FandomName #BookishCandles #NewRelease #ACourtOfCandles
• •🍂 Cozy Up, Bookworms! Our Enchanted Autumn Collection Has Arrived! 🍂 *(Body Excerpt):* As the leaves turn and the air grows crisp, there's nothing better than diving into your favorite story with the perfect scent to match. Our new Enchanted Autumn collection captures the magic of the season with notes of [Scent 1], [Scent 2], and a sprinkle of [Whimsical Element - e.g., 'dragon's breath chai']. Illuminate your reading nook!
• •Ever dreamt of wandering the [Mystical Land from a Book]? Now you can (almost!). Our [Mystical Land] candle blends [Key Scent Note 1 reflecting the land, e.g., 'sun-warmed stone'], [Key Scent Note 2, e.g., 'ancient libraries'], and [Key Scent Note 3, e.g., 'distant ocean spray'] to capture the very soul of this legendary realm. Hand-poured soy wax, made for adventurers. Light it up and let the journey begin!
• •Calling all [Fandom Name]! 🔥 Is your heart still in [Series Setting/Realm]? Keep the magic alive with our exclusive [Series Name]-inspired candle collection. Scents so real, you'll swear you can hear [Character Name] whispering your name. Shop now and get a free [Small Bonus Item, e.g., 'character art print'] with your first order! [Link]
• •Current mood: Lost in [Book Title] with our [Candle Name] setting the scene. ✨ What world are you escaping to tonight? #BookTok #FantasyCandles #ACOTAR #Bookworm #CozyVibes @acourtofcandles