Tono de Marca

Artistic, sophisticated, passionate, crafted, creative, educated, informative, friendly, and community-oriented.

Valores de Marca

• •Artistry and Creativity
• •Craftsmanship and Quality
• •Innovation
• •Community
• •Sensory Experience

Mejores Prácticas

• •Lead with the "Taste in Colour" Concept: Every piece of copy should, in some way, tie back to the core brand idea of art, color, and sensory experience. This is your strongest differentiator.
• •Use Evocative and Descriptive Language: Instead of just saying "tastes good," use words that paint a picture, such as "floral and aromatic on the nose with hints of stone fruit," "vibrant notes of deep rose," as seen on the website.
• •Maintain a Sophisticated but Accessible Voice: Your copy should be intelligent and demonstrate expertise without being pretentious. Explain complex ideas (like distillation) in a way that is engaging and easy to understand.
• •Showcase the Craft and Origin: Consistently mention the "small-batch," "handcrafted," and "100% Canadian" aspects of your products. This builds trust and reinforces the premium quality of the brand.
• •Foster a Creative Community: Encourage user-generated content by asking questions ("How would you craft your masterpiece?"), running contests for the best cocktail creations, and continuing to collaborate with artists and musicians to reinforce the brand's connection to creativity.

Percepción Social

A high-end, niche craft distillery, perceived positively for its unique product and artistic presentation. Considered a local gem and specialist, appealing to connoisseurs and those seeking novel drinking experiences.

Ejemplos de Copy

• •Art in a glass. Our Violet Aguardente is more than a spirit; it's an experience. Distilled from 100% Canadian grapes, its floral notes of rose and orange flower are a canvas for your cocktail creativity. How would you craft your masterpiece? #TasteInColour #AcorisLiquors #CraftSpirits #ArtOfCocktails
• •Taste in Colour. Discover Acoris, where every spirit is a shade of inspiration. Our first release, Violet, is a triple-distilled grape aguardente waiting to be explored. Shop the spectrum.
• •Your palette deserves a new color. Acoris Liquors introduces a new masterpiece to the Winnipeg spirits scene. Handcrafted. Small-batch. Unforgettable flavor. Click to discover our Violet Aguardente and put the spirit back in your spirits.
• •Hello [Name], At Acoris, we believe a spirit should be as visually captivating as it is delicious. Our journey begins with 'Violet,' a floral aguardente that has captured the imagination of creators and connoisseurs alike. Find out the story behind our first color and get inspired with exclusive cocktail recipes inside.
• •We're putting the spirit back in spirits. This is Violet. #TasteInColour #DrinkAcoris #CraftSpirits #Winnipeg