Brand Tone

Professional, Authoritative, Empowering, Inclusive, Supportive, and Community-Focused

Brand Values

• •Inclusivity and Diversity
• •Health Equity
• •Education and Empowerment
• •Authenticity and Lived Experience
• •Safety and Wellbeing

Best Practices

• •Lead with Authority, Follow with Empathy: Start with credible statements (e.g., "evidence-based," "35+ years of history," "subject matter experts") to build trust, then immediately connect it to the human impact (e.g., "reducing health disparities," "creating safer spaces," "improving wellbeing"). This balances professionalism with the community-focused mission.
• •Use Affirming and Specific Language: Always use "LGBTQ+" or "sexuality and gender diverse communities." Speak in terms of "affirming," "welcoming," and "celebrating" rather than just "accepting" or "tolerating." Refer to training being delivered *by* community members *for* allies and professionals.
• •Focus on the "Why" (The Outcome): The training itself is the product, but the outcome is the selling point. Frame the copy around the benefits: "build your confidence," "reduce health disparities," "create a more productive workplace," "become a trusted provider." The goal is not just to learn, but to *do*—to make a tangible, positive change.
• •Incorporate "Lived Experience": Mentioning that the training is informed by "lived experience" and "peer-driven stories" is a key differentiator. It shows authenticity and a deep, nuanced understanding of the issues that goes beyond academic knowledge. Use this phrase to reinforce the brand's unique value proposition.
• •Adapt Tone for the Platform: Maintain the core values across all channels but adjust the tone slightly. LinkedIn: More formal, professional, and focused on business outcomes (ROI, productivity, HR best practices). Facebook/Instagram: More community-focused, visual, and story-driven. Use testimonials, powerful quotes, and calls to personal allyship. Website/Brochures: A balanced blend of professional authority and supportive, empowering language. This is the central hub for detailed information and should reflect the full spectrum of the brand's tone.

Social Perception

A leading authority and a trusted expert in LGBTQ+ inclusion training in Australia. Perceived as positive, authoritative, evidence-based, and a collaborative partner. While facing some opposition from anti-LGBTQ+ groups, this highlights its prominence and impact in the field.

Copy Examples

• •LinkedIn Post Targeting HR Managers - Headline: Is your workplace truly inclusive? Or just tolerant? Body: Go beyond compliance and build a culture where your LGBTQ+ employees can thrive. Our evidence-based training, developed over 35 years, gives your leaders the practical tools to foster genuine inclusion, boosting productivity and engagement. Invest in your people, invest in your success. #WorkplaceInclusion #DiversityandInclusion #LGBTQ #CorporateTraining #ACON
• •Facebook Ad for Healthcare Providers - Headline: Reduce health disparities with one workshop. Body: LGBTQ+ patients often avoid seeking care due to fear of discrimination. As a healthcare provider, you can change that. Our "Pride in Health + Wellbeing" training is delivered by LGBTQ+ health experts and provides the confidence and skills to offer truly affirming care. Become the provider your community trusts. Enrol in our next webinar. #HealthEquity #InclusiveHealthcare #ACONPrideTraining #LGBTQHealth
• •Website Homepage Banner - Headline: We Build Confidence. We Create Inclusive Spaces. Body: For over a decade, ACON Pride Training has empowered organisations across Australia to move from awareness to action. Led by community experts, our training provides the knowledge and practical skills to build a truly inclusive and affirming service or workplace. Explore our courses today.
• •Instagram Post (Carousel Style) - Slide 1 (Image: a "Welcome Here" sticker on a shop door): All are welcome here. Slide 2 (Text): But what does that *really* mean in practice? It means using correct pronouns. Understanding unique health needs. Creating a culture of safety and respect. Slide 3 (Video: short clip of a training session): It means learning, growing, and leading with inclusion. Caption: True inclusion is an action. Our eLearning modules start at just $39 and provide the foundation for creating spaces where everyone feels they belong. Link in bio to start your journey. #WelcomeHere #Inclusion #LGBTQAlly #DiversityMatters
• •YouTube Video Description for a Testimonial - Title: How [Client Company Name] Transformed Their Workplace with ACON Pride Training Description: "I left the training feeling confident about my knowledge." Hear directly from one of our clients about how our LGBTQ+ Inclusive Practice training provided their team with actionable insights and enriched their understanding. This is what real impact looks like. Ready to empower your own team? ACON Pride Training offers flexible eLearning, webinar, and in-person options to fit your needs. Learn more and book your session at [website link].