Brand Tone

Enthusiastic, Passionate, Family-Friendly, Inclusive, Expert, Innovative, Confident, Quality-Focused, Engaging, Community-Oriented, Playful but Professional

Brand Values

• •Quality and Durability
• •Safety
• •Innovation
• •Active Lifestyle and Well-being
• •Family and Community
• •Customer Focus
• •Sustainability and Responsibility
• •Passion for the Activity

Best Practices

• •Prioritize Quality and Durability in Language: Use words like "premium," "crafted," "engineered," "long-lasting," "robust," and "Nordic design" to reinforce the high-quality nature of the products.
• •Balance Enthusiasm with Safety: Express the joy and thrill of bouncing while consistently mentioning safety features, certifications, and responsible use. Words like "exhilarating," "thrill," "joy" can be paired with "secure," "protected," "peace of mind."
• •Speak to Both Families and Enthusiasts: Use inclusive language that appeals to parents looking for safe fun for their children, as well as more advanced users seeking performance. Segment messaging where appropriate but maintain core values.
• •Highlight Innovation and Expertise: Reference "science-driven R&D," "innovation," "intelligent design," and the expertise behind the products without being overly technical. Focus on the benefits of these innovations (e.g., "better bounce," "enhanced safety").
• •Foster a Sense of Community and Shared Passion: Encourage interaction, use user-generated content ethically, and speak to the "Acon family" or "thrill-seekers." Use an inviting and engaging tone that reflects a shared love for an active lifestyle.

Social Perception

High-Quality, Premium, Excellent Bounce Performance, Durable, Long-Lasting, Safe, Innovative, Good Customer Service (Generally), Expensive but Worth It (for many), Engaged with the Trampoline Community

Copy Examples

• •Headline: Experience the Acon X: Where Unrivaled Bounce Meets Intelligent Design. Body: Elevate your backyard with the Acon X, engineered for the ultimate thrill and unmatched safety. Decades of Finnish craftsmanship and innovation deliver a bounce that's simply beyond compare. For families, for athletes, for the joy of movement. Discover the future of bounce.
• •Headline: Acon: More Than a Trampoline, It's Generations of Joy. Body: Built with premium, durable materials and Nordic design, an Acon trampoline isn't just for this summer – it's for summers to come. We're committed to quality that lasts, creating memories and active fun for your family, year after year. Invest in lasting joy.
• •Headline: Unleash Your Inner Thrill Seeker. Safely. Body: From first jumps to pro-level flips, Acon delivers the best bounce in the business, backed by industry-leading safety features. Our science-driven R&D means you can push your limits with confidence. Join the Acon community and find your flight.
• •Headline: The Heart of Your Active Family. The Soul of Nordic Design. Body: At Acon, we believe in the power of play and the beauty of thoughtful design. Our trampolines and active leisure products are crafted to bring families together, encouraging an active lifestyle with uncompromising quality and safety. Feel the Acon difference.
• •Headline: Sustainable Fun? Absolutely. Body: We're dedicated to creating exhilarating experiences and protecting our planet. Acon trampolines are built for longevity using 99.5% recyclable materials, reflecting our commitment to responsible manufacturing and a greener future. Bounce with purpose.