Tono de Marca

Enthusiastic & Playful, Professional & Trustworthy, Community-Focused & Engaging, Inspirational & Aspirational, Confident & Authoritative

Valores de Marca

• •Quality & Durability
• •Safety
• •Fun & Joy
• •Performance & Innovation
• •Family & Community
• •Sustainability & Responsibility
• •Customer Focus

Mejores Prácticas

• •Always Prioritize "Fun with Safety": Every piece of copy should balance the excitement and joy of using ACON products with the reassurance of their safety and durability. Use enthusiastic language but ground it with facts about quality and engineering.
• •Incorporate the Nordic Heritage Subtly: Mentioning Finnish design or Nordic roots adds a touch of quality, resilience, and thoughtful engineering without being overbearing. This can reinforce the premium feel.
• •Speak to Different Segments Authentically: While the core message is family fun, tailor specific copy to address the needs of athletes (performance, skill development) or parents (safety, durability, creating family memories) using language that resonates with each.
• •Encourage Interaction and User Stories: Actively invite user-generated content, ask questions, and feature customer experiences. This reinforces the community value and provides social proof, making the brand feel more approachable and trustworthy.
• •Maintain a Confident, Yet Approachable Voice: Be confident in the quality and performance of ACON products, citing experience and innovation. However, ensure the tone remains friendly, helpful, and supportive, especially in customer service interactions and instructional content. Avoid jargon where possible, or explain it clearly.

Percepción Social

Positive Customer Reviews, Premium Brand, Good Customer Service (Mostly), Associated with Performance, Trusted Manufacturer, Some Concerns

Ejemplos de Copy

• •Headline: Unleash the Joy! ACON: Where Backyard Adventures Begin. Body: Engineered in Finland for maximum fun and ultimate safety, our trampolines are built to last through years of laughter, leaps, and legendary bounces. Give your family the gift of active play! #AconAdventure #QualityBounce
• •Headline: Elevate Your Skills. Elevate Your Fun. The ACON X Series. Body: Designed for aspiring athletes and thrill-seekers, the ACON X delivers pro-level bounce and unparalleled durability. Ready to take your flips to new heights? Experience the difference quality makes. #AconX #NextLevelBounce #EngineeredForPerformance
• •Headline: More Than a Trampoline, It's a Family Tradition. Body: From those first tentative jumps to epic backyard parties, ACON trampolines are at the heart of countless family memories. Built with Nordic resilience and a passion for play. Share your #AconFamily moments with us!
• •Headline: Peace of Mind, Peak Performance. Body: With industry-leading safety features, robust warranties, and 27+ years of expertise, ACON lets you focus on the fun, not the "what ifs." Jump higher, laugh louder – we’ve got you covered. #SafeFun #AconQuality #BuiltToLast
• •Headline: Join the ACON Community: Sharing the Thrill of the Bounce! Body: We're more than just trampolines; we're a global family of jumpers, trickers, and active enthusiasts. Follow us for inspiration, tips, and to see how others are making the most of their ACON. What will *you* do on yours? #AconCommunity #ThrillSeekersUnite