Brand Tone

Enthusiastic & Thrill-Seeking, Professional & Trustworthy, Family-Friendly & Fun, Quality-Conscious & Confident, Helpful & Supportive

Brand Values

• •Quality & Durability
• •Safety
• •Performance & The "Best Bounce"
• •Customer Satisfaction & Support
• •Innovation & Continuous Improvement
• •Family & Fun
• •Sustainability

Best Practices

• •Prioritize "The Best Bounce" and Quality: Always weave in the superior bounce experience and the high-quality, durable construction of Acon products. This is a core differentiator.
• •Balance Thrill with Safety: While showcasing the excitement and potential for advanced tricks, consistently reinforce the safety aspects and engineering that make it possible.
• •Speak to Multiple Audiences (but tailor): Acknowledge that Acon serves both families looking for safe fun and serious athletes/trickers. Tailor the specific benefits and language accordingly in different communications. (e.g., "family fun" vs. "pro-level performance").
• •Leverage the Finnish Heritage & Experience: Subtly mention the Finnish design and decades of experience to build credibility and underscore quality and innovation.
• •Be Enthusiastic and Action-Oriented: Use vibrant language, action verbs, and an encouraging tone. Invite users to "experience," "discover," "unleash," and "seek thrills." Incorporate user-generated content and testimonials where possible to amplify authentic enthusiasm.

Social Perception

Premium & High-Quality, Safe & Reliable, Fun & Engaging, Trustworthy & Experienced, Innovative

Copy Examples

• •Headline: Elevate Your Backyard: Experience the Acon Bounce! Body: More than just a trampoline, it's the heart of family fun and the launchpad for epic thrills. Engineered in Finland for unmatched safety and a bounce that’s simply better. Discover your Acon today. #AconTrampoline #BestBounce #FamilyFun
• •Headline: Built for a Lifetime of Leaps. Body: Why settle? Acon trampolines are crafted with premium materials, backed by industry-leading warranties, and 100% replaceable parts. Invest in quality, invest in joy that lasts. #AconQuality #DurableFun #SeekThrills
• •Headline: Safety First, Thrills Always. Body: Let them soar! With Acon’s advanced safety features and CE/ASTM certifications, you get peace of mind while they reach new heights. Because the best adventures are safe adventures. #AconSafety #TrampolineFun #WorryFreePlay
• •Headline: Unleash Your Inner Tricker: The Acon Xperience. Body: Feel the difference. Our innovative X-series trampolines offer customizable bounce and pro-level performance, designed for those who demand the best. Ready to push your limits? #AconX #GTSquad #TrampolineTricks #SeekThrills
• •Headline: From First Jumps to Legendary Flips: Grow with Acon. Body: Our mission? To share the joy of bouncing with everyone. Whether it's giggles in the garden or a training ground for champions, Acon delivers unparalleled performance and lasting memories. What will your Acon story be? #MyAconStory #BestBounceInTheBusiness #ActiveFamily