Brand Tone

Nurturing, Professional, Accessible, Encouraging, Inspiring

Brand Values

• •Quality Education
• •Flexibility & Accessibility
• •Affordability
• •Student Support
• •Holistic Approach
• •Community & Passion
• •Pioneering Spirit

Best Practices

• •Emphasize Support and Nurturing: Consistently use language that conveys care, guidance, and a supportive student experience. Words like nurturing, supportive, guidance, encouraging, and invested in your success align with this.
• •Highlight Expertise and Professionalism: Balance the nurturing tone with clear communication about the quality, depth, and practicality of the courses. Use terms like comprehensive, in-depth, expert, accredited, and professional.
• •Maintain an Accessible and Approachable Voice: Avoid overly academic or exclusive jargon. Write in a clear, friendly, and inviting manner that makes prospective students feel comfortable and welcomed.
• •Inspire and Empower: Use language that evokes the transformative potential of aromatherapy education. Focus on the positive outcomes, such as personal growth, career opportunities, and the ability to help others.
• •Incorporate Student Language (Authenticity): Draw inspiration from positive student testimonials. Using phrases and sentiments expressed by satisfied students (e.g., easy to understand, practical assignments, wonderful learning journey) can add authenticity and resonate with potential new students.

Social Perception

Highly Regarded by Students, Trusted Educational Provider, Supportive Learning Environment, Practical and Relevant Education

Copy Examples

• •Headline: Embark on Your Aromatic Journey with Australia's Trusted College. Body: For over 30 years, the Australian College of Aromatherapy has nurtured a passion for natural wellness through comprehensive, flexible online courses. Discover in-depth knowledge, gain practical skills, and feel supported every step of the way by our dedicated educators. Start your transformative learning experience today.
• •Headline: Unlock the Healing Power of Nature. Become a Qualified Aromatherapist. Body: Imagine a career filled with purpose, helping others discover the profound benefits of essential oils. At ACOA, our professionally designed, accredited programs make it possible. Study online, at your own pace, with expert guidance from passionate tutors invested in your success.
• •Headline: Feel Supported, Be Inspired. Your Aromatherapy Education Starts Here. Body: We believe learning should be an uplifting experience. Our students rave about our approachable tutors and easy-to-understand, practical course content. Join a community dedicated to the art and science of aromatherapy and let us help you achieve your wellness goals.
• •Headline: Flexible Learning, Profound Knowledge. Study Aromatherapy Your Way. Body: Life is busy, but your educational aspirations don't have to wait. The Australian College of Aromatherapy offers high-quality, affordable distance learning that fits your schedule. Delve into fascinating course material and graduate with the confidence to make a difference.
• •Headline: More Than Just a Course – It's a Pathway to Passion and Profession. Body: Whether for personal enrichment or a new career path, our in-depth aromatherapy programs provide the practical skills and theoretical understanding you need. Experience our nurturing approach and join thousands of successful graduates.