Brand Tone

Creative & Curated, Helpful & Easy, Professional & Experienced, Approachable & Fun, Resourceful

Brand Values

• •Creativity & Design
• •Customer Service & Ease of Use
• •Quality & Variety
• •Responsiveness & Growth
• •Problem Solving

Best Practices

• •Stay Creative and Evocative: Use descriptive language that highlights the uniqueness, style, and potential story of the props. Words like 'curated,' 'unique,' 'handpicked,' 'vintage,' 'modern,' 'statement piece' can convey this.
• •Emphasize Ease and Solutions: Consistently communicate how ACME Brooklyn simplifies the rental process for busy professionals. Phrases like 'renting made easy,' 'seamless process,' 'your vision, our props,' 'we make it simple' reinforce this.
• •Be Approachable and Enthusiastic: Inject a sense of passion for props and design. A friendly, helpful, and sometimes playful tone (e.g., 'wonderfully weird,' 'make it a little fun') can make the brand more relatable.
• •Speak to the Professional: While being approachable, ensure the copy reflects an understanding of the needs of set designers, stylists, and producers. Mentioning specific uses (film, photo, events) and item types shows expertise.
• •Maintain Visual-Verbal Cohesion: Ensure the copy on social media and the website complements the visual style of the props being showcased. If the item is quirky, the copy can be more playful; if it's elegant, the copy should reflect that, all while staying within the overarching creative and helpful brand voice.

Social Perception

As a Go-To Resource, Treasure Trove/Unique Finds, Professional & Reliable, Trend-Aware

Copy Examples

• •Instagram Post (Showcasing a unique chair): 'Unlock your scene's standout moment. ✨ This isn't just a chair; it's a conversation starter. Curated for character, ready for its close-up. Explore unique seating at ACME Brooklyn – link in bio for easy rentals! #ACMEBrooklyn #PropRentalNYC #UniqueProps #SetDesign #CreativeFocused'
• •Website Homepage Banner: 'Your Vision, Our Props. Thousands of curated items to make your NYC production or event unforgettable. Renting made easy. Explore the collection.'
• •Email Newsletter Snippet (New Arrivals): 'Fresh Finds This Week! 🌿 From mid-century marvels to a touch of the wonderfully weird, discover the latest additions to the ACME Brooklyn collection. We're making it simple (and fun!) to find exactly what your set needs. See what's new!'
• •Facebook Ad (Targeting event planners): 'Planning an NYC event that wows? ACME Brooklyn offers a vast, creative inventory of furniture, decor, and themed props to bring any vision to life. Seamless rentals, expert support. Let's make your event extraordinary. Get a quote today!'
• •Pinterest Pin Description (Themed board - e.g., 'Vintage Tech Props'): 'Dial up the nostalgia. ☎️ Our collection of vintage and retro tech props adds authentic detail to any film or photo shoot. Explore more curated themes at ACME Brooklyn – your creative partner in prop styling. #VintageProps #PropHouseNYC #ACMEBrooklyn #FilmProps #SetDressing'