Brand Tone

Aspirational & Celebratory, Friendly & Approachable, Youthful & Trendy, Supportive & Confidence-Boosting, Passionate & Enthusiastic

Brand Values

• •Customer Empowerment
• •Style & Trend-Consciousness
• •Quality & Value
• •Joy & Celebration
• •Customer Service
• •Inclusivity (Implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., youthful, aspirational, friendly), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their lingo, what excites them, their aspirations, and how they communicate. Tailor the tone to resonate authentically with the young, event-focused demographic.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or a customer service email, the tone should feel like it's coming from the same brand personality.
• •Focus on "You" (The Customer): Frame messages around the customer's experience, feelings, and aspirations (e.g., "Find *your* perfect dress," "How *you'll* feel"). This reinforces the supportive and confidence-boosting aspect of the brand.
• •Use Storytelling and Emotion: Connect with customers by evoking the excitement and joy of special occasions. Share customer stories (with permission) and use descriptive language that paints a picture and elicits an emotional response aligned with celebration and confidence.

Social Perception

Go-To for Special Occasions, Stylish & On-Trend, Good Value, Community-Oriented (within its niche), Trustworthy (for its target audience)

Copy Examples

• •✨ Make your entrance. ✨ Our NEW 'Starry Night' sequin gown has just landed, and it's pure magic! Ready to find the dress that makes you feel like the main event? Tap to shop and get ready to shine! 💖 #Prom2025 #DreamDress #SequinsAndShine #ACFOD
• •Your perfect night starts with the perfect dress! 👗 At A Closet Full of Dresses, we believe every celebration deserves a show-stopping look. From elegant evening gowns to fun & flirty homecoming styles, discover a dress that tells your story. Let's find yours! Shop now: [Link] #SpecialOccasion #DressToImpress #FindYourFit
• •Crafting Memories, One Dress at a Time. Explore stunning collections designed to make you feel beautiful, confident, and unforgettable. Your dream dress awaits.
• •OMG! 😍 Your Dream Dress Just Went On Sale! (Don't Miss Out!)
• •Prom inspo that'll have you counting down the days! ✨ Pin your faves from our collection of breathtaking gowns and start planning your unforgettable look. From romantic ruffles to sleek silhouettes, we've got your dream dress. #PromInspiration #EveningGown #ACFODStyle #DreamProm