Brand Tone

professional, innovative, and supportive

Brand Values

• •Innovation and Technology
• •Effectiveness and Results
• •Quality and Durability
• •Accessibility

Best Practices

• •Lead with the Benefit, Support with the Tech: Start with the "what's in it for me" for the customer (e.g., "Melt away tension," "Recover faster"). Then, explain how the technology (e.g., "heated scraping," "dynamic suction") makes it possible. This appeals to both results-driven and tech-savvy users.
• •Use a Vocabulary of Innovation and Relief: Consistently use keywords like innovative, advanced, smart, dynamic, powerful, relief, release, recover, unlock, enhance. This reinforces the brand's core values in every piece of communication.
• •Leverage Professional Authority: Regularly feature quotes, testimonials, and content from physical therapists and certified professionals. Frame the products not just as consumer gadgets, but as professional-grade tools. Phrases like "Therapist-Approved" or "The Choice of Professionals" are powerful.
• •Maintain a Supportive and Empowering Tone: Address the customer's problems with empathy and position the products as the solution that puts them back in control of their body and well-being. Use active, encouraging language.
• •Keep it Clean and Direct: The brand's aesthetic is modern and uncluttered. The copy should reflect this. Be direct, clear, and confident. Avoid overly complex jargon where simpler terms will do, but don't shy away from technical specifics on product pages where they add value and credibility.

Social Perception

largely positive, seen as credible and effective. It is trusted by professionals, perceived as a high-value investment due to its performance and durability, and is considered effective and reliable for muscle pain and tightness relief.

Copy Examples

• •Your post-workout hero is ready when you are. The Achedaway Mini Scraper combines targeted heat and micro-vibration to melt away tension on the go. Don't let soreness slow you down. Unlock your recovery. #AchedawayItalia #MuscleRecovery #HeatedScraper #Fitness
• •The Future of Muscle Relief is Here. Experience recovery like never before. Our Achedaway Cupper uses intelligent dynamic suction and red light therapy to enhance circulation and release deep muscle knots. Loved by therapists, now available for your home. Shop now and feel the difference.
• •Engineered for power, designed for you. The Achedaway Pro delivers professional-grade percussive therapy with a 16mm amplitude to reach the deepest muscle tissue. With five adjustable speeds and a whisper-quiet motor, it's the ultimate tool for serious athletes and anyone seeking profound relief.
• •Why just treat muscle pain when you can innovate it away? Our heated and vibrating muscle scrapers are changing the recovery game. #Achedaway #RecoveryTech #PainRelief
• •Level up your self-care routine! #GuaSha #MuscleScraping #RecoveryHack #Achedaway