Brand Tone

functional and generic

Brand Values

• •variety
• •accessibility
• •convenience
• •speed in finding products

Best Practices

• •Embrace the "Find Fast" Mentality: Every piece of copy should, where possible, allude to speed, ease, or the joy of a great find. Use active, energetic language.
• •Be a Helpful Guide, Not Just a Seller: Frame your content as a solution. Instead of just "selling a product," you are "helping customers find" what they need. Use phrases like "Here's how to..." or "Looking for...?"
• •Maintain a Conversational and Approachable Tone: Use simple, clear language. Avoid overly technical jargon or a corporate tone. Posing questions in your copy can make it more engaging.
• •Create a Unique Hashtag and Use it Consistently: Beyond #AchaRapido, a tagline-based hashtag like #FindItFast or #RapidoFinds can help to build a brand identity on social media that is distinct from the ride-sharing app.
• •Translate Your Brand Name's Promise into Your Content: The name "Acha Rápido" is your strongest asset. Use synonyms and related concepts like "discover," "uncover," "quick," "instant," and "solution" to reinforce your brand identity in all communications.

Social Perception

neutral to non-existent

Copy Examples

• •Find it Fast. Get it Faster. Our Quick-Deals Sale is ON!
• •Tired of searching? Your kitchen upgrade is right here. Swipe to see the gadgets you didn't know you needed, but won't want to live without. #AchaRapido #FindFast #KitchenHacks
• •Stop the endless scroll. Acha Rápido brings you the top trending gadgets and tools, all in one place. Find your next favorite thing in minutes. Shop now and get it, well, rapidly!
• •Did you forget something awesome? Find it again at Acha Rápido!
• •Why carry five tools when you can have one? Find your fix for any situation with this all-in-one gadget. Built for efficiency, just like us. Acha Rápido – for life's quick-finds.