Brand Tone

playful, enthusiastic, artistic, and friendly

Brand Values

• •Passion & Joy: A genuine love for socks and the happiness they can bring.
• •Creativity & Artistic Expression: Valuing unique, artistic, and statement designs.
• •Individuality & Self-Expression: Encouraging customers to express their personality through their products.
• •Quality Craftsmanship: Commitment to premium materials and meticulous crafting.
• •Cultural Celebration: Drawing inspiration from diverse cultures, particularly South Asian, in their designs.
• •Sustainability (Eco-Warriors): A commitment to eco-friendly practices.
• •Customer Satisfaction: Ensuring a positive shopping experience with measures like free shipping and a returns policy.

Best Practices

• •Embrace Vivid & Playful Language: Use descriptive, enthusiastic, and slightly whimsical words. Think symphony, kaleidoscope, blast of colour. Don't be afraid of a little humor or wit where appropriate.
• •Focus on Self-Expression & Individuality: Frame products as tools for personal expression and showcasing uniqueness. Highlight how the socks can tell a story or reflect personality.
• •Highlight Artistic Inspiration & Quality: Weave in the artistic nature of the designs and the premium quality of the materials. Emphasize that these are wearable masterpieces or designer socks.
• •Maintain a Friendly & Approachable Voice: Even when talking about art or design, keep the tone accessible and inviting. Use you and we to create a direct connection with the customer.
• •Infuse Positivity & Joy: The overarching feeling should be one of happiness, fun, and making the everyday a little brighter. Let this optimism shine through in all communications.

Social Perception

Unique and Stylish, High Quality and Comfortable, Fun and Joyful, Conversation Starters

Copy Examples

• •Social Media Post (New Collection): Warning: May cause extreme foot happiness! 🦶✨ Our new collection just dropped, bursting with designs so vibrant, your other clothes might get jealous. Dare to sock differently? #Sokkussu #WearYourVibe #ArtForYourFeet
• •Product Description (Art-Inspired Socks): Step into a masterpiece! Our [Artwork Name] socks are more than just foot-covers; they're a gallery you can walk in. Unleash your inner art critic, one comfy, colourful step at a time. Who said masterpieces belong only on walls?
• •Email Subject Line (Sale): Your Feet Called, They Want a Colour Riot! (And a Sweet Deal!) 🎨
• •Website Banner: Sokkussu: We're serious about fun socks. Seriously fun, seriously comfy, seriously you. Light up your moments!
• •About Us Snippet: Born from a love affair with vibrant cultures and the simple joy of a great pair of socks, Sokkussu is on a mission to make every step a story. We believe your feet deserve to be as expressive as you are! Join the sock revolution!