Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Community-Focused and Inclusive, Relatable and Humorous

Brand Values

• •Family
• •Fashion for Everyone (Inclusivity)
• •Affordability
• •Customer Satisfaction & Service
• •Entrepreneurial Spirit & Growth
• •Keeping up with Trends

Best Practices

• •Embrace "Bestie" Language: Continue using friendly, familiar terms like "Besties," "Hey girl," and inclusive pronouns like "we" and "us" to foster a sense of community and direct connection.
• •Highlight Inclusivity Always: Consistently mention the XS-3X size range in product descriptions, social media posts, and marketing materials to reinforce the "fashion for everybody" value.
• •Inject Enthusiasm and Positivity: Use exclamation points appropriately, positive adjectives (e.g., "fabulous," "amazing," "dreamy," "cutest"), and an upbeat rhythm in your sentences to convey passion for the products and for making customers happy.
• •Keep it Real and Relatable: Share behind-the-scenes content, staff picks, or even lighthearted "work life" moments (like those seen on TikTok) to maintain authenticity and approachability. Don't be afraid of a little humor.
• •Focus on the Customer's Feeling: Frame product benefits around how they will make the customer *feel* (e.g., "feel fabulous," "look and feel that way," "stress out of getting dressed") rather than just the features of the items.

Social Perception

Positive Customer Experiences, Community Hub, Trendy and Fashion-Forward, Supportive of its Team

Copy Examples

• •New Arrivals Post (Social Media): "Hey Besties! ✨ Get ready to refresh your wardrobe because our LATEST collection just dropped! 😍 From dreamy dresses to the comfiest tees (XS-3X, of course!), we've got your next favorite outfit waiting. Tap to shop and feel FABULOUS! #ShopAceOfGrace #NewCollection #FashionForAll"
• •Website Homepage Banner: "Your Style, Your Size, Your Happy Place! 🥰 Discover trend-setting fashion from XS to 3X that makes you look and feel amazing – without breaking the bank! New styles daily! Shop Now!"
• •Email Subject Line for a Sale: "🎉 Surprise, Bestie! Your Wallet's Gonna LOVE This! 🎉"
• •Product Description (for a versatile top): "Meet your new go-to! This super soft top isn't just cute, it's ready for anything – from coffee runs to date night. Dress it up or down, and feel effortlessly chic. Available in sizes XS-3X because everyone deserves to shine! 😉"
• •TikTok Video Caption (showing staff having fun): "Just another day spreading good vibes and great fashion at AOG! 😉 We love our work fam and helping you find the perfect look! Come say hi! 👋 #AceOfGraceFamily #BoutiqueLife #FashionFun #SizeInclusive"