Brand Tone

Friendly, Faith-Inspired, Inclusive, and Trendy

Brand Values

• •Affordability
• •Inclusivity & Body Positivity
• •Faith
• •Family & Community
• •Customer Service
• •Style & Confidence

Best Practices

• •Embrace "Friend Language": Use warm, inviting, and conversational language.
• •Weave in Values Subtly: Don't be afraid to mention affordability, inclusivity, and occasionally, a touch of faith-inspired positivity.
• •Stay Upbeat and Engaging: Use emojis appropriately to add personality, ask questions to encourage interaction, and maintain an enthusiastic tone.
• •Develop a "Voice Guide" for all Team Members: Outline the key tone words and examples to ensure consistency.
• •Show, Don't Just Tell (Especially with Inclusivity): Regularly feature a diverse range of models or customers showcasing clothing in various sizes.

Social Perception

Positive, Appreciative of Inclusivity, Engaged Community, Trusted

Copy Examples

• •Hey, lovely! ✨ Fresh new styles just landed, handpicked to make you shine! From XS to 3X, find your perfect fit and feel fabulous without breaking the bank. Let your light sparkle! Shop link in bio! #AceOfGrace #FaithFashionFun #TrendyAndAffordable #ShopInclusive
• •Join our Ace of Grace VIP family! 💖 Get exclusive sneak peeks, special deals, and connect with a community of amazing women. We believe style is for every body and every budget. Click here to join the fun! [Link to FB Group] #GraceAndStyle #BoutiqueLove #CommunityStrong #AffordableFashion
• •Okay, besties, you *have* to see these new arrivals! 😍 So comfy, so cute, and guess what? They come in YOUR size! 😉 Which look is your fave? Let me know! 👇 Use TIKTOK10 for a sweet treat at checkout! #AceOfGraceBoutique #TryOnHaul #SizeInclusiveFashion #TrendyLooks #FeelGoodFashion
• •Style for Every Story. Grace for Every Journey. ✨ Discover fashion that’s as unique, beautiful, and wonderfully made as you are. Affordable. Inclusive. Inspired. Sizes XS-3X. #AceOfGraceStyle #WearYourFaith #ShopSmall
• •Just In! Your Dose of Grace & Gorgeous ✨ (+ a little treat inside!)