Brand Tone

Professional, Authoritative, Knowledgeable, Supportive, Innovative, Cutting-Edge, Approachable, Engaging, Reliable, Efficient

Brand Values

• •Customer Focus & Support: Committed to providing excellent customer care, technical expertise, and support to help clients achieve their goals. Their mission is to save clients "time, money and effort."
• •Quality and Expertise: Offering high-quality, "world-class" and "cutting-edge" products from leading brands, backed by knowledgeable staff with extensive industry experience.
• •Comprehensive Solutions ("One-Stop Shop"): Providing a vast range of products and services across different entertainment technology sectors, making it easier for customers to source all their needs from a single supplier.
• •Partnership and Trust: Building long-term relationships with both suppliers and clients based on mutual trust. This is evident in their long-standing distribution agreements and client testimonials.
• •Innovation and Adaptability: Continuously evolving with industry advancements, from their early days with light shows to incorporating new divisions like film & TV and video, and embracing LED technology early on.

Best Practices

• •Prioritize Professional Expertise: Always lead with a tone that conveys deep industry knowledge and authority. Use clear, precise language, and avoid overly casual slang in formal communications.
• •Emphasize Solutions and Support: Frame product descriptions and service offerings around how they solve customer problems or help achieve their goals. Highlight the availability of technical support and expert advice.
• •Showcase Breadth and Reliability: Consistently reinforce the "one-stop-shop" aspect, the extensive range of leading brands, and the company's reliability in terms of stock, delivery, and experience.
• •Adapt to the Platform, Not the Core Tone: While the core tone is professional, adapt the delivery for different platforms. LinkedIn and official press releases should maintain high formality. Social media like Instagram, YouTube (especially "ACEchaT"), and TikTok can be more conversational and engaging, but still stem from a place of expertise and passion for the industry.
• •Be Benefit-Oriented and Confident: Focus on the benefits to the customer (e.g., saving time and money, achieving creative visions, ensuring reliability). The tone should be confident, reflecting the company's long history and market position, but avoid arrogance. Use active voice and strong verbs.

Social Perception

Industry Leader & Trusted Supplier, Knowledgeable Experts, Provider of Quality Brands, Good Service, Forward-Thinking

Copy Examples

• •Headline: Your Vision, Our Technology. The Perfect Show Starts Here. Body: At A.C. Entertainment Technologies, we bring over 50 years of industry expertise to your project. Access an unparalleled range of lighting, audio, rigging, and video solutions from world-leading brands, all backed by our dedicated technical support. Let's make your next production extraordinary. Call to Action: Explore Our Solutions | Get Expert Advice
• •Headline: Don't Just Keep Up. Stay Ahead with AC-ET. Body: The entertainment landscape is always evolving. Partner with A.C. Entertainment Technologies for cutting-edge equipment and the know-how to implement it. From initial concept to flawless execution, we provide the technology and support you need to innovate. Call to Action: Discover the Latest Tech | Speak to a Specialist
• •Headline: The Gear You Need, The Support You Deserve. That's the AC-ET Promise. Body: With a vast stockholding of over 200 brands and a team of seasoned industry professionals, A.C. Entertainment Technologies is your trusted partner. We offer competitive pricing, fast delivery, and unwavering support to ensure your project's success. Call to Action: Browse Our Catalogue | Request a Quote
• •Headline: Complex Project? Simplified Solutions with A.C. Entertainment Technologies. Body: Touring, broadcast, theatre, or a major event – whatever your challenge, AC-ET offers a comprehensive 'one-stop shop' for all your entertainment technology needs. Our specialist divisions ensure you get tailored advice and the right gear, every time. Call to Action: Learn About Our Sectors | Discuss Your Project
• •Headline (Social Media - slightly more engaging): Powering Performances, Illuminating Imagination. Body: From the smallest stage to the largest festival, A.C. Entertainment Technologies delivers the tech that brings creative visions to life. What are you creating today? #EntertainmentTech #ProAudio #ProLighting #Rigging #VideoSolutions #ACET Call to Action: Visit ac-et.com | See Our Work (Link to case studies/gallery)