Brand Tone

nurturing, community-focused, and professional

Brand Values

• •Safety and Well-being
• •Inclusivity and Development
• •Community and Teamwork
• •Discipline and Respect
• •Excellence and Ambassadorship

Best Practices

• •Prioritize Positive and Encouraging Language: Always use uplifting and affirmative words. Focus on progress, effort, and the positive aspects of the sport rather than solely on winning.
• •Emphasize Community and Belonging: Use collective pronouns like "we," "our," and "us" to foster a sense of a shared journey. Refer to the members as the "Ace High Family" to reinforce the community value.
• •Maintain Professionalism and Clarity: Ensure all communications, from social media posts to emails, are well-written, clear, and professional. This reinforces the brand's commitment to high standards and safety.
• •Showcase Athlete and Team Achievements: Regularly feature athletes of all levels on social media. This demonstrates a commitment to every member's development and celebrates their personal growth.
• •Be Transparent and Informative: Clearly communicate important information regarding schedules, policies, and expectations. This builds trust with parents and shows respect for their commitment.

Social Perception

The public perception of Ace High Cheerleading & Gymnastics appears to be overwhelmingly positive. They are seen as a professional and caring organization dedicated to the development of young athletes. The brand is perceived as a tight-knit community where children can thrive, build confidence, and develop a passion for their sport.

Copy Examples

• •Join our family at Ace High! We're dedicated to creating a safe and positive space where your child can grow in confidence, learn new skills, and build lifelong friendships. Discover the joy of cheer and gymnastics with us. Trial classes available!
• •More than just a sport, we're a community. At Ace High, we value teamwork, respect, and personal growth. We're committed to helping every athlete reach their full potential in a supportive and encouraging environment.
• •Another incredible weekend for our athletes! We're so proud of everyone's hard work and dedication. Your passion and team spirit shine through in every routine. Congratulations to all our competitors!
• •Flip, tumble, and fly! Our recreational gymnastics classes are the perfect introduction to the sport. We focus on building fundamental skills in a fun and safe setting. Sign up today and let the adventure begin!
• •What's your favorite memory from your time at Ace High? Share in the comments below! We love hearing your stories and celebrating our amazing community. #AceHighFamily