Tono de Marca

Passionate, Quality-Conscious, Careful/Detailed, Inclusive/Appreciative, Empowering (for women), Elegant yet Accessible.

Valores de Marca

• •Passion for Jewellery
• •Quality and Uniqueness
• •Attention to Detail
• •Customer Experience
• •Versatility
• •Enhancing Feminine Beauty/Specialness

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., passionate, elegant, empowering, caring) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize 'You' over 'We': While sharing your passion ('We are passionate...'), frame benefits around the customer. Instead of 'We offer high-quality pieces,' try 'You deserve accessories crafted with quality and care.'
• •Infuse Values into Descriptions: Don't just list features (stainless steel, gold plated); subtly weave in the values. For example, 'Crafted from durable stainless steel and chosen with our signature attention to detail, this bracelet is designed for everyday elegance.'
• •Maintain Consistency Across All Touchpoints: Ensure the tone used on the website (product descriptions, 'About Us' page) would carry through to any potential future channels like social media, email newsletters, and customer service interactions.
• •Review and Refine: Periodically review your copy to ensure it still aligns with your brand's intended tone and values, especially as the brand evolves or new collections are introduced. Gather feedback if possible to see how the tone is perceived.

Percepción Social

Due to the limited online presence beyond the official website and the absence of readily available customer reviews or independent mentions, the social perception of Jacrilo Jewellery is currently difficult to determine accurately. The brand exists primarily within its own digital storefront. Its perception will largely be formed by direct customer experiences with its products and service, which are not publicly visible at this stage. The mention on the Czech e-commerce site suggests some level of distribution or product reach, but without further context, it's hard to draw conclusions.

Ejemplos de Copy

• •Adorn Yourself in Uniqueness. Discover Jacrilo Jewellery – where passion meets craftsmanship, and every piece tells a story of elegance.
• •More than just a necklace, it's a whisper of confidence. Our meticulously chosen [Product Name] in [Material] is designed to enhance your natural radiance and make every moment feel special. Find your sparkle.
• •From subtle statements to captivating charms, our earring collection is curated with an eye for detail and a heart for beauty. Let Jacrilo frame your every expression.
• •At Jacrilo, jewellery is our language of passion. We believe every woman deserves to feel uniquely beautiful. That's why each piece is chosen with care, destined to be a cherished part of your story.
• •Unlock Your Inner Shine ✨ New Arrivals at Jacrilo Are Here!