Brand Tone

passionate, inclusive, proud, supportive, and outspoken

Brand Values

• •Equality
• •Inclusivity & Diversity
• •Pride
• •Love & Acceptance
• •Support & Allyship
• •Making a Positive Impact/Advocacy
• •Sustainability
• •Quality

Best Practices

• •Always Lead with Values: Ensure that messages of equality, inclusivity, pride, and support are woven into the copy, whether it's a product description, social media post, or email.
• •Use Inclusive Language: Actively use gender-neutral terms and language that welcomes all identities. Explicitly state inclusivity where appropriate (e.g., 'for everyone,' 'all identities').
• •Maintain a Supportive and Affirming Voice: Copy should make customers feel good about themselves and their identity. Use positive and empowering words. Phrases like 'Be PROUD, Be YOU, Be FABULOUS!' are good examples.
• •Be Authentically Outspoken (When Appropriate): Don't shy away from taking a stand on issues relevant to the LGBTQ+ community, reflecting the brand's demonstrated willingness to do so. This resonates with their core audience.
• •Highlight 'LGBTQ+ Owned & Operated': Consistently remind the audience of the brand's ownership, as this is a key differentiator and point of connection for many customers. Reinforce the 'wife-and-wife team' aspect to personalize the brand.

Social Perception

Customers perceive Equality Trading Post very positively. They are seen as a provider of quality products that allow them to express their pride and support a meaningful cause. The brand is appreciated for its excellent customer service and its clear stance on equality. Based on their outspoken nature on social media regarding LGBTQ+ rights, it's likely they are perceived as a strong advocate and a 'safe space' brand for the LGBTQ+ community and its allies. Their directness on political matters may be polarizing for those who do not share their views but is likely seen as a strength by their target audience.

Copy Examples

• •Headline: 'Wear Your Values. Shop Equality.' Body: 'At Equality Trading Post, every design is a statement. Proudly LGBTQ+ owned and operated, we're more than a store – we're a community. Find high-quality apparel and accessories that celebrate who you are. #EqualityForAll #PrideEveryday'
• •Social Media Post: '🏳️‍🌈 Allyship in action! 🏳️‍⚧️ Our 'Love is Love' collection is a vibrant celebration of every identity. By choosing Equality Trading Post, you’re supporting a small, wife-and-wife owned business dedicated to making the world a more inclusive place, one fabulous product at a time. Link in bio to show your pride! #LGBTQAlly #Diversity #LoveWins'
• •Product Description (for a 'The Future is Inclusive' Tee): 'Speak your truth without saying a word. Our 'The Future is Inclusive' tee is more than just soft cotton; it’s a promise. Crafted with care and designed to empower, this tee is a reminder that we’re all in this together. Ethically produced on demand, because a better future includes a healthier planet. #InclusiveFashion #EqualityTradingPost'
• •Email Subject: 'Be Seen. Be Heard. Be You. ✨ New Arrivals Inside!' Email Body: 'Hey [Customer Name], At Equality Trading Post, we believe everyone deserves to feel seen, accepted, and celebrated. Our latest collection is packed with fresh designs to help you express your unique fabulousness. Plus, remember that every purchase supports our mission of equality and a more sustainable world. Shop now and let your pride shine! Warmly, T. & the Equality Trading Post Team'
• •Ad Copy (Short & Punchy): 'Equality looks good on you. Shop LGBTQ+ pride and ally gear at Equality Trading Post. High-quality, inclusive, and proud. Visit equalitytradingpost.com today!'