Brand Tone

Supportive & Empathetic, Professional & Knowledgeable, Inclusive & Welcoming, Empowering & Positive, Community-Oriented & Collaborative

Brand Values

• •Integration
• •Support
• •Diversity & Inclusion
• •Empowerment
• •Collaboration
• •Opportunity
• •Respect

Best Practices

• •Develop a Brand Voice Guide: Clearly document ERGA's tone, key messaging points, preferred terminology (e.g., \"newcomers\" vs. \"immigrants\" if there's a preference, \"clients\" vs. \"participants\"), and things to avoid. Share this with anyone creating content.
• •Focus on \"You\" (the individual/business): Address the audience directly, focusing on their needs, aspirations, and how ERGA can help them achieve their goals. (e.g., \"We help *you* find...\" instead of \"ERGA provides...\")
• •Tell Stories: Share authentic success stories and testimonials. Stories are powerful and resonate emotionally, reinforcing the brand's values and impact in a relatable way.
• •Maintain Clarity and Simplicity: Given the diverse audience, including those for whom the language of communication might be a second language, use clear, concise, and easily understandable language. Avoid jargon where possible or explain it.
• •Be Consistent Across All Channels: Ensure the tone and messaging are harmonious across the website, social media, email communications, print materials, and in-person interactions. Regular review and coordination can help maintain this consistency.

Social Perception

Helpful Resource, Advocate for Diversity, Community Partner, Trustworthy & Reliable

Copy Examples

• •Headline (Website/Social Media): "Unlock Your Potential in Canada. ERGA: Your Partner in Professional Integration."
• •Social Media Post (Facebook/LinkedIn): "Meet [Name], who recently landed their dream job in [Field] with ERGA's support! We're dedicated to helping newcomers and diverse talents connect with meaningful careers. Learn how we can help you: [Link to Services] #ImmigrantSuccess #DiversityInclusion #CareerDevelopment #ERGA"
• •Email Snippet (to a potential business partner): "At ERGA, we believe a diverse workforce is a strong workforce. Partner with us to access a rich pool of qualified, motivated candidates and build a more inclusive team. Let's discuss how we can help you meet your hiring needs. [Link to Business Services]"
• •Informational Brochure/Web Copy: "Navigating a new job market can be challenging. ERGA offers personalized orientation, expert job search strategies, and a welcoming community to guide you every step of the way. Your journey to success starts here."
• •Event Promotion (e.g., for a networking event): "Connect, Learn, and Grow with ERGA! Join our upcoming networking event for newcomers and employers. Forge valuable connections and discover new opportunities in a supportive environment. Register today: [Link to Event]"