Brand Tone

passionate, expert, and community-focused

Brand Values

• •Accuracy and Detail
• •Quality
• •Innovation
• •Passion for the Hobby
• •Community Engagement

Best Practices

• •Embrace the Enthusiasm: Write with genuine passion. Use evocative and exciting language that reflects a love for trains and modeling. Your copy should feel like it's from one enthusiast to another.
• •Lead with Detail: Don't be afraid of technical specifics. Highlight the small, accurate details that set your models apart —mention specific liveries, tooling variations, and technological features. This builds credibility with a knowledgeable audience.
• •Be Transparent and Inclusive: Share the journey. Post regular updates on production, from CAD designs to painted samples. This makes your customers feel like they are part of the process and builds trust.
• •Showcase, Don't Just Tell: Accompany all copy with high-quality, detailed photography and videos. Use close-ups to prove your claims of accuracy and demonstrate features like lighting, sound, and smooth running performance.
• •Maintain a Consistent Community Voice: When responding to comments on social media or forums, maintain the same expert-yet-friendly tone. Answer questions thoroughly and thank customers for their feedback to reinforce your community-focused values.

Social Perception

Overwhelmingly positive, particularly among serious model railway enthusiasts, who perceive Accurascale as a market leader in detail and quality, offering high value for money, and being transparent and trustworthy, though customer service can occasionally be slow.

Copy Examples

• •More than a model. It’s a 1:76 scale replica of a modern workhorse. From the precisely rendered grille details to the authentic, weathered livery reflecting years of service, every element is engineered for realism. Featuring our revolutionary Accurathrash sound system and directional lighting, the Class 66 brings the heart of the mainline directly to your layout.
• •FIRST LOOK! The engineering prototypes for the all-new Mark 2c Coaches have arrived at HQ, and the detail is simply stunning. We’ve captured every subtle variation, from the window beading to the underframe piping. What historical route will these be running on your layout? Let us know! #Accurascale #ModelRailways #OOgauge #NewRelease
• •An Update from the Workshop: Your Deltic is a step closer.
• •It started with a shared passion. We were railway modelers who believed the hobby deserved a higher standard of accuracy. That’s why we created Accurascale—not just to build models, but to recreate history. Every locomotive we produce is a testament to our commitment: to detail, to quality, and to you, the fellow enthusiast.
• •The Definitive Manor. The wait is almost over. After countless hours of research and precision tooling, the GWR 'Manor' Class is entering production. Secure a piece of Great Western history, engineered to the level of detail you’ve come to expect from Accurascale. Pre-order yours today and be among the first.