Brand Tone

Respectful, Cultural, Authentic, Passionate, Informative, Engaging, Quality-Oriented, Sophisticated, Customer-Centric (Emerging)

Brand Values

• •Authenticity
• •Cultural Preservation
• •Quality Craftsmanship
• •Heritage & Tradition
• •Passion & Dedication
• •Honesty & Integration

Best Practices

• •Embrace Cultural Nuance: Always use respectful and accurate terminology related to Punjabi and Sikh culture. Ensure descriptions honor the significance of religious symbols and traditional attire.
• •Weave in Storytelling: Go beyond product features. Share the stories behind the crafts, the artisans (if possible), and the cultural context of the items. This reinforces authenticity and connects with customers on an emotional level. (e.g., "Our Story" on the website).
• •Highlight Quality and Authenticity: Consistently use keywords that convey the genuine nature and high standard of the products (e.g., "authentic," "handcrafted," "pure wool," "traditional design," "premium"). Back these claims with details about materials or craftsmanship where appropriate.
• •Maintain a Respectful & Warm Voice: Whether it's product descriptions, social media replies, or email communication, the tone should be consistently polite, respectful, and welcoming, reflecting the warmth often associated with Punjabi hospitality.
• •Educate and Engage: Use copy to not only sell but also to educate customers about the cultural importance and heritage of the items (as seen in their blog). Ask questions and encourage dialogue on social media to build a community around shared cultural appreciation.

Social Perception

Positive for Niche Audience, Trusted Source for Specific Items, Appreciation for Craftsmanship, Reliable (Based on Reviews), Limited Mainstream Visibility

Copy Examples

• •Drape yourself in the vibrant legacy of Punjab. Our new collection of hand-embroidered Phulkari dupattas tells a story in every thread. Discover authentic artistry, crafted with passion. #PhulkariLove #PunjabiHeritage #TheAmritsarStore
• •Carry your faith with elegance. Our finely crafted Kadas, customizable with sacred inscriptions or personal messages, are more than an accessory—they're a cherished symbol. Forge your tradition with The Amritsar Store. #SikhKada #SpiritualJewellery #AuthenticCraftsmanship
• •Experience the timeless embrace of pure Pashmina. Sourced with integrity and woven with generations of skill, our shawls offer unparalleled softness and warmth. A touch of Amritsar's luxury, delivered to you. #PashminaPerfection #LuxuryShawls #HandcraftedHeritage
• •Rooted in the rich soil of Amritsar, we are guardians of Punjabi tradition. The Amritsar Store brings you authentic, handcrafted treasures that celebrate our vibrant culture and enduring faith. More than a store, we are a connection to heritage. #TheAmritsarStore #CultureKeepers #MadeInPunjab
• •The Kirpan: A symbol of courage, a commitment to justice. What does this sacred emblem mean to you? Explore its deep significance on our blog and share your reflections. #SikhWisdom #Kirpan #FaithAndHeritage #TheAmritsarStore