Brand Tone

classic, confident, and quality-focused

Brand Values

• •Timelessness
• •Quality and Comfort
• •Customer-Centric Design
• •Artisanal Pride
• •Family-Owned Heritage

Best Practices

• •Emphasize Longevity Over Trends: Always frame the clothing as a long-term investment. Use words like "timeless," "enduring," "classic," and "staple." Avoid trend-focused words like "hot," "newest," or "latest fashion."
• •Highlight Quality and Craftsmanship: Talk about the "why" behind the product. Mention the quality of fabrics, the skill of the artisans, and the thoughtful design process. This justifies the premium nature of the brand.
• •Maintain a Confident and Direct Tone: The copy should be clear, concise, and assured. State what the brand stands for without ambiguity. The phrase "We don't follow trends" is a perfect example of this confident stance.
• •Tell the Heritage Story: Weave the narrative of the brand's origin—a family-owned business that started with a beloved sweatshirt—into communications where appropriate. This builds an emotional connection and reinforces authenticity.
• •Focus on the Customer's Experience: While the brand is product-focused, the ultimate benefit is for the customer. Use phrases that speak to their experience, such as "made to be worn," "for you to love forever," and "with our customer at the heart."

Social Perception

The social perception is difficult to gauge directly from the public sphere due to a lack of public-facing social media or customer reviews. As a wholesale business, perception among retail partners is likely shaped by product quality, service reliability, and strong professional relationships. The brand's origin story, centered on a popular sweatshirt, suggests a positive initial reception that fostered its growth.

Copy Examples

• •Introducing the September 25 Collection. Styles that transcend the seasons. We believe in clothing that lasts, crafted with meticulous care for the modern wardrobe. Explore timeless shirts, dresses, and staples designed to be loved for years to come. Log in to view the collection.
• •It started with a single sweatshirt—a nod to nostalgic comfort and timeless design. Today, Shirty Group continues that legacy. We create more than just clothes; we craft enduring staples for your wardrobe. We partner with artisans who share our passion for quality, ensuring every piece is designed with you in mind. Because great style isn't about chasing trends, it's about investing in pieces you'll cherish forever.
• •The Classic Shirt: Redefined. Made from premium fabrics sourced from top producers, this isn't just a shirt—it's the foundation of a versatile wardrobe. Featuring our signature detailing and a fit designed for effortless elegance, it’s a piece you’ll reach for season after season.
• •Shirty Group: Beyond the Trends. Enduring Style.
• •Partner with a brand that values quality as much as you do. Shirty Group offers timeless, high-quality apparel that your customers will love forever. We are a 100% family-owned Australian brand dedicated to craftsmanship and enduring design. Let's build a lasting relationship.